This post was originally published on October 2, 2018, and updated on November 29, 2023.
In October of 2018, my client Barb and I celebrated the launch of her hair salon website for Colour Tech Hair Studio in Langley, BC. I’m sad to say that her salon is now closed, but there are still some helpful tips on finding the best WordPress theme for you in this post.
The Branding Process
Being an established Langley business since 1991, Barb already had a brand colour that she loved. We kept the blue that her hair studio is known for, pairing it with lots of greys, cream, black and white for dramatic effect.
Also, we didn’t want to introduce secondary colours that would take away from the gorgeous hairstyles featured on the new website.
The Search for the right WordPress Theme
For this project, Barb opted to start with a pre-designed WordPress theme.
This is a great way to build a website if you’re concerned about investing in a completely custom design. It gives you a sense of what the finished product will look like before investing time and money into a custom site.
My favourite resource for purchasing a pre-designed WordPress theme is ThemeForest.
The biggest branding decision in this project was to pick the perfect WordPress theme to suit the Colour Tech image. For Barb’s hair salon website, we considered both the Kendall theme by Elated and the Curly theme by Mikado.
Curly provided the sophisticated look we were after and looked great with the Colour Tech brand blue.
Here were our other considerations when picking the perfect WordPress theme:
- Customer support for when you can’t source a fix in online forums.
- Versatility in page designs and layouts.
- Ability to customize colour, fonts, etc.
- Responsive to screen sizes for tablets and mobile phones.
- Features specific to the niche or industry.
- Page builder plugin makes it easier to build your website without jumping into the code.
Building the Hair Salon Website
Before diving into the WordPress theme, we made sure to develop a sitemap with clear goals for the website. Each page was mapped out and designed with a specific outcome in mind.
From there, I used the features of the Curly theme to build out each page on the website.
Curly came with some enjoyable, interactive features like pie charts, counters, sliders and beautiful testimonial layouts. I tried to incorporate as many of these features while still ensuring they made sense to the page’s overall flow and end goal.
While the finished website is no longer live, you can get a sense of our design aesthetic on our portfolio.
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Our favourite WordPress websites are built on the Showit platform.
We love the level of customization that comes with Showit combined with the blogging capabilities of WordPress. It truly is the perfect combination. Check out some of our Showit projects for Greater Vancouver businesses such as Kavita Mohan Weddings and Events, Lepik Design, and Noyo Creative Co.
Lastly, we are proud to support local small businesses in Langley, BC and beyond with strategic branding and artful website design. We’d be honoured to be considered for your project. Get in touch!