Maximizing your brand photoshoot to get the most value for your investment

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Brand photography is an important investment for your business. A good collection of cohesive images will elevate your website, social media and all other touchpoints where you may use pictures for your business. The key to getting the most value out of your brand photoshoot is lots of preparation. When you’re prepared, you can make […]

How To Get The Most Value From Your Brand Photoshoot

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Prompts to help you find your brand voice

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A big part of a successful website is copywriting. While images, colour, fonts and graphics all help convey a message, your words are so important in telling your brand story. ⁠Enter the brand voice. What is Brand Voice? Defined by CoSchedule as “the personality and emotion infused into a company’s communication.” Your brand voice is […]

How to Find Your Brand Voice With These Easy Prompts

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A 2020 Lookbook for Pantone's Classic Blue

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Back in December, Pantone announced their 2020 Colour of the Year selection to be 19-4052 Classic Blue. Chosen for it’s timeless and enduring characteristics, Pantone picked this colour to bring a “sense of peace and tranquillity to the human spirit, offering refuge” as we enter a new decade. Described as solid, reflective and dependable, Classic […]

6 Palettes Inspired by Pantone’s Colour of the Year

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brand inspiration mood board for talent collective

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A mood board is the first deliverable in any design project. After a design consult, a brand discovery questionnaire and a little Pinterest collaboration, I take your descriptions of your business and translate those words into a visual design direction.⁠ A combination of colours, typography, patterns, textures and images, mood boards pull inspiration together to […]

What Is a Mood Board and Why Are They Important?

Branding

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Looking for the perfect font combination is my favourite pass time

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I’ve been working on a few new projects as of late and coming across some really beautiful Google font combinations. Today I wanted to share my current faves with you and how to use them in your next graphic or web design project! For those of you that are new to Google Fonts, it’s a […]

5 Beautiful Google Font Combinations for Your Unique Brand

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The most important things to know about your Ideal Customer

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Understanding your ideal client is such an important part of running a business. Without customers, it’s safe to assume your business won’t succeed. So, the better you know exactly who your ideal customer avatar is the better you can help serve them. That being said, at the early stages of any business, it can be […]

4 Important Things You Need to Know About Your Ideal Customer Avatar

Branding

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My secret to brands that sparkle with specificity - revealed.

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It all starts with setting the tone for what's to come. Define your style, attract your ideal customer and create enduring connections with your audience. 

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Vibrantly designing brands and websites with meaningful creativity.
For big-hearted, graciously ambitious & style-minded entrepreneurs worldwide from South Surrey, BC, Canada. 

Share your story, sell artfully.