The Blog

How To Define Your Values and Get Clarity on Your Business

I’ve been doing a lot of reflecting on values lately – what I stand for, why those things are important and what I want my small business core values to be. One of the recurring themes was around service and how it matters. Be generous, pay it forward, and care more. Give and serve. But […]

Read More

Branding

How to Use Pinterest for Branding Inspiration

One of my favourite go-to places for branding inspiration is Pinterest. In fact, at the start of any branding project, I recommend my clients build their own mood board. What’s a mood board? Well, it’s simply a collection of images that represent the overall look and feel of your business. But, before you get started, […]

Read More

Branding

How to Make a Strong Connection with your Audience | Psychology of Branding

How to make a strong emotional connection with your audience – the psychology of branding for your business. Why you need a Brand Identity How do others relate to your business? Just like individuals have personalities, your brand also has personality traits. It is the job of your brand identity – your logo, colours, type […]

Read More

Branding

How to make a Remarkable First Impression with your Business

To make a positive first impression with your business, your brand must do two things well right from the start. Amy Cuddy, a Harvard Business professor spent 15+ years studying the topic. Her findings are discussed in the book Storybrand by Donald Miller, my latest pickup from the local library. Heads up, this is an […]

Read More

Branding

How to find Inspiration for your Personal Brand

Have you ever wondered how a design came to be? I find it fascinating to see what inspired a work of art. I love to hear how a designer can take a word, object or image as a starting off point to creating something so special. Today I hope to inspire you by sharing a […]

Read More

Branding

Should I actually bother with an Ideal Customer Profile?

One of the hardest jobs of a business owner is finding the people you are here to help. We all have a product or a service but what will ultimately decide our success or our failure is the ability to find the right customers. The secret to attracting those clients is an Ideal Customer Profile. […]

Read More

Branding

@vanessa.bucceri

Facebook

vb

Follow Vanessa