Branding Archives - vanessabucceri.com

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Nothing sets your brand tone more than a great font. Finding the perfect font in a sea of choices can be overwhelming. So today, I’m rounding up a few of my favourite serif fonts that are sharp and elegant. Here Are 6 Fierce and Elegant Serif Fonts for a Unique Brand Look Do you recognize […]

6 Fierce and Elegant Serif Fonts for a Really Unique Brand Look

Branding

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Maximizing your brand photoshoot to get the most value for your investment

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Brand photography is an important investment for your business. A good collection of cohesive images will elevate your website, social media and all other touchpoints where you may use pictures for your business. The key to getting the most value out of your brand photoshoot is lots of preparation. When you’re prepared, you can make […]

How To Get The Most Value From Your Brand Photoshoot

Branding

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Prompts to help you find your brand voice

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A big part of a successful website is copywriting. While images, colour, fonts and graphics all help convey a message, your words are so important in telling your brand story. ⁠Enter the brand voice. What is Brand Voice? Defined by CoSchedule as “the personality and emotion infused into a company’s communication.” Your brand voice is […]

How to Find Your Brand Voice With These Easy Prompts

Branding

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A 2020 Lookbook for Pantone's Classic Blue

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Back in December, Pantone announced their 2020 Colour of the Year selection to be 19-4052 Classic Blue. Chosen for it’s timeless and enduring characteristics, Pantone picked this colour to bring a “sense of peace and tranquillity to the human spirit, offering refuge” as we enter a new decade. Described as solid, reflective and dependable, Classic […]

6 Palettes Inspired by Pantone’s Colour of the Year

Branding

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brand inspiration mood board for talent collective

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A mood board is the first deliverable in any design project. After a design consult, a brand discovery questionnaire and a little Pinterest collaboration, I take your descriptions of your business and translate those words into a visual design direction.⁠ A combination of colours, typography, patterns, textures and images, mood boards pull inspiration together to […]

What Is a Mood Board and Why Are They Important?

Branding

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Looking for the perfect font combination is my favourite pass time

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I’ve been working on a few new projects as of late and coming across some really beautiful Google font combinations. Today I wanted to share my current faves with you and how to use them in your next graphic or web design project! For those of you that are new to Google Fonts, it’s a […]

5 Beautiful Google Font Combinations for Your Unique Brand

Branding

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