Maximizing your brand photoshoot to get the most value for your investment

How To Get The Most Value From Your Brand Photoshoot

Brand photography is an important investment for your business. A good collection of cohesive images will elevate your website, social media and all other touchpoints where you may use pictures for your business. The key to getting the most value out of your brand photoshoot is lots of preparation. When you’re prepared, you can make […]

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Branding

Prompts to help you find your brand voice

How to Find Your Brand Voice With These Easy Prompts

A big part of a successful website is copywriting. While images, colour, fonts and graphics all help convey a message, your words are so important in telling your brand story. ⁠Enter the brand voice. What is Brand Voice? Defined by CoSchedule as “the personality and emotion infused into a company’s communication.” Your brand voice is […]

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Branding

A 2020 Lookbook for Pantone's Classic Blue

6 Palettes Inspired by Pantone’s Colour of the Year

Back in December, Pantone announced their 2020 Colour of the Year selection to be 19-4052 Classic Blue. Chosen for it’s timeless and enduring characteristics, Pantone picked this colour to bring a “sense of peace and tranquillity to the human spirit, offering refuge” as we enter a new decade. Described as solid, reflective and dependable, Classic […]

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Branding

brand inspiration mood board for talent collective

What Is a Mood Board and Why Are They Important?

A mood board is the first deliverable in any design project. After a design consult, a brand discovery questionnaire and a little Pinterest collaboration, I take your descriptions of your business and translate those words into a visual design direction.⁠ A combination of colours, typography, patterns, textures and images, mood boards pull inspiration together to […]

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Branding

Looking for the perfect font combination is my favourite pass time

5 Beautiful Google Font Combinations for Your Unique Brand

I’ve been working on a few new projects as of late and coming across some really beautiful Google font combinations. Today I wanted to share my current faves with you and how to use them in your next graphic or web design project! For those of you that are new to Google Fonts, it’s a […]

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Branding

The most important things to know about your Ideal Customer

4 Important Things You Need to Know About Your Ideal Customer Avatar

Understanding your ideal client is such an important part of running a business. Without customers, it’s safe to assume your business won’t succeed. So, the better you know exactly who your ideal customer avatar is the better you can help serve them. That being said, at the early stages of any business, it can be […]

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Branding

How to Define Your Small Business Core Values | Vanessa Bucceri Creative | Branding and Showit Web Design

How To Define Your Values and Get Clarity on Your Business

I’ve been doing a lot of reflecting on values lately – what I stand for, why those things are important and what I want my small business core values to be. One of the recurring themes was around service and how it matters. Be generous, pay it forward, and care more. Give and serve. But […]

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Branding

How to use Pinterest for Branding Inspiration | Vanessa Bucceri Creative | Brand Strategy and Showit Web Design

How to Use Pinterest for Branding Inspiration

One of my favourite go-to places for branding inspiration is Pinterest. In fact, at the start of any branding project, I recommend my clients build their own mood board. What’s a mood board? Well, it’s simply a collection of images that represent the overall look and feel of your business. But, before you get started, […]

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Branding

How to Create a Strong, Emotional Connection through Psychology of Branding

How to Make a Strong Connection with your Audience | Psychology of Branding

How to make a strong emotional connection with your audience – the psychology of branding for your business. Why you need a Brand Identity How do others relate to your business? Just like individuals have personalities, your brand also has personality traits. It is the job of your brand identity – your logo, colours, type […]

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Branding

How to Make a Remarkable First Impression with your Business | Vanessa Bucceri Creative | Branding and Web Design

How to make a Remarkable First Impression with your Business

To make a positive first impression with your business, your brand must do two things well right from the start. Amy Cuddy, a Harvard Business professor spent 15+ years studying the topic. Her findings are discussed in the book Storybrand by Donald Miller, my latest pickup from the local library. Heads up, this is an […]

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Branding

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