Branding Archives - vanessabucceri.com
Clarify your brand positioning

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It’s only natural to compare ourselves to others. When you are in the early stages of a new small business, it’s tempting to look at what others are doing and follow the crowd. You don’t want to do the wrong thing but you understand that blending in won’t get you far. As a brand designer, […]

How to Get Over Comparison and Find Clarity in Your Small Business Brand Positioning.

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Vanessa Bucceri's complete brand design process

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If you’ve ever been curious what it would be like working with a designer, then today’s post is for you! I’m sharing my complete brand design process from start to finish. From client discovery to the delivery of the final brand style guide & logo files, here’s what to expect when working with me! Brand […]

What Does My Complete Brand Design Process Look Like?

Branding

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an iceberg

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As a web designer who uses the word branding constantly, I can totally understand that the word itself can seem like a buzzword. So, today I want to take that buzzword and turn it into your business asset. Think of branding like an iceberg. While the tip of the iceberg is the design we can […]

Know What’s Hidden Below the Surface? A Look at the Branding Iceberg.

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Vanessa looking at the brand colours for Vanessa Bucceri Creative

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Colour is an emotional cue. It helps us see, makes us feel & impacts our behaviour. When picking your brand colours, it’s important to consider the qualities associated with them. The goal of branding is to appeal to your ideal clients and establish a connection. Colour is one of the easiest ways to do this. […]

The Positive Qualities of Brand Colours. How to Create Impact & Emotion With Your Palette.

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Nothing sets your brand tone more than a great font. Finding the perfect font in a sea of choices can be overwhelming. So today, I’m rounding up a few of my favourite serif fonts that are sharp and elegant. Here Are 6 Fierce and Elegant Serif Fonts for a Unique Brand Look Do you recognize […]

6 Fierce and Elegant Serif Fonts for a Really Unique Brand Look

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Maximizing your brand photoshoot to get the most value for your investment

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Brand photography is an important investment for your business. A good collection of cohesive images will elevate your website, social media and all other touchpoints where you may use pictures for your business. The key to getting the most value out of your brand photoshoot is lots of preparation. When you’re prepared, you can make […]

How To Get The Most Value From Your Brand Photoshoot

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Prompts to help you find your brand voice

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A big part of a successful website is copywriting. While images, colour, fonts and graphics all help convey a message, your words are so important in telling your brand story. ⁠Enter the brand voice. What is Brand Voice? Defined by CoSchedule as “the personality and emotion infused into a company’s communication.” Your brand voice is […]

How to Find Your Brand Voice With These Easy Prompts

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A 2020 Lookbook for Pantone's Classic Blue

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Back in December, Pantone announced their 2020 Colour of the Year selection to be 19-4052 Classic Blue. Chosen for it’s timeless and enduring characteristics, Pantone picked this colour to bring a “sense of peace and tranquillity to the human spirit, offering refuge” as we enter a new decade. Described as solid, reflective and dependable, Classic […]

6 Palettes Inspired by Pantone’s Colour of the Year

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My secret to brands that sparkle with specificity - revealed.

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It all starts with setting the tone for what's to come. Define your style, attract your ideal customer and create enduring connections with your audience. 

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Vibrantly designing brands and websites with meaningful creativity.
For big-hearted, graciously ambitious & style-minded entrepreneurs worldwide from South Surrey, BC, Canada. 

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