Nothing sets your brand tone more than a great font. Finding the perfect font in a sea of choices can be overwhelming. So today, I’m rounding up a few of my favourite serif fonts that are sharp and elegant. Here Are 6 Fierce and Elegant Serif Fonts for a Unique Brand Look Do you recognize […]

Brand photography is an important investment for your business. A good collection of cohesive images will elevate your website, social media and all other touchpoints where you may use pictures for your business. The key to getting the most value out of your brand photoshoot is lots of preparation. When you’re prepared, you can make […]

A big part of a successful website is copywriting. While images, colour, fonts and graphics all help convey a message, your words are so important in telling your brand story. ⁠Enter the brand voice. What is Brand Voice? Defined by CoSchedule as “the personality and emotion infused into a company’s communication.” Your brand voice is […]

Back in December, Pantone announced their 2020 Colour of the Year selection to be 19-4052 Classic Blue. Chosen for it’s timeless and enduring characteristics, Pantone picked this colour to bring a “sense of peace and tranquillity to the human spirit, offering refuge” as we enter a new decade. Described as solid, reflective and dependable, Classic […]

A mood board is the first deliverable in any design project. After a design consult, a brand discovery questionnaire and a little Pinterest collaboration, I take your descriptions of your business and translate those words into a visual design direction.⁠ A combination of colours, typography, patterns, textures and images, mood boards pull inspiration together to […]

I’ve been working on a few new projects as of late and coming across some really beautiful Google font combinations. Today I wanted to share my current faves with you and how to use them in your next graphic or web design project! For those of you that are new to Google Fonts, it’s a […]