Inside Two Inspired Transformations of the Valencia Showit Template

Have you ever walked into two homes built from the same floor plan—only to feel like you were in completely different worlds? One is cozy and nostalgic, full of family photos and warm light. The other is clean and modern, designed for clarity and flow.

Same layout. Completely different energy.

That’s the magic of a well-built foundation—and exactly what happened when I helped two clients launch websites using the Valencia Showit template from TONIC Site Shop.

Why Templates Aren’t One-Size-Fits-All

There’s a common misconception that template-based websites lack personality. But in reality, a thoughtful template is just a starting point. It gives you structure—so you can focus on what truly makes your brand shine.

With the layout already dialed in, we got to pour our creative energy into storytelling, strategy, and visual identity. The result? Two sites, same template, zero copy-paste energy.

Let’s take a peek behind the scenes.

Client 1: The Writer Who Went Viral—With Humour, Heart, and a Nostalgic Vibe

Barb is an entrepreneur, speaker, and bestselling author whose mom’s obituary was read by millions (yes, really). Her voice is sharp, funny, and fiercely honest—and her site needed to reflect that.

We used the Valencia Showit template as a springboard, then layered in scrapbook-style touches:

• Typewriter-style fonts
• A warm palette inspired by her book cover
• Vintage family photos
• Humorous quote blocks that make you laugh (and maybe cry)

The result? A site that feels like rifling through a cherished memory box—personal, bold, and full of life.

See the before & after below for Barb’s site transformation.

Client 2: An Executive Coach Building a Space for Brave Leadership

Leslie’s work is all about transformation—helping leaders grow with clarity, compassion, and confidence.

Her version of the Valencia Showit template leans into calm professionalism with a contemporary twist:

• Reef-inspired color palette (blues, greens, purples)
• Soft gradients for a sense of depth and flow
• Clean type and subtle animation
• Clear, action-driven sections for services and offerings

It feels like a breath of fresh air—quietly powerful and deeply intentional.

Scroll down to see Leslie’s site transformation, side by side with the original.

Why This Works: Strategic Customization of the Valencia Showit Template

The beauty of a well-crafted template—like Valencia by TONIC Site Shop—is that it doesn’t box you in. It frees you up. With core structure already polished and conversion-ready, there’s space to create something that feels entirely your own.

When personalized with care, a Showit template can:

• Align deeply with your brand voice and values
• Showcase your work with polish and personality
• Give you a confident, beautiful online space—fast

And if you’re launching solo? You can still get this level of transformation by pairing a great template with brand clarity and some thoughtful styling choices.

Ready to Launch with Clarity, Confidence, and Style?

Browse my favorite TONIC templates here (affiliate link)
Or shop my own Showit website templates for real estate brands

You don’t need a custom build to create something extraordinary.
You just need a solid foundation—and a vision that’s uniquely yours.

Affiliate Disclosure:

This post contains affiliate links, which means I may earn a small commission if you choose to purchase the Valencia Showit template (or any TONIC template) through my link—at no additional cost to you. I only share templates and tools I truly love, and Valencia is a favorite for good reason. Thank you for supporting my small business in this way!