THE VBC BLOG

Design Your Brand With Intention.

Stories and strategies from behind the screen. Branding, websites, and business tips for real estate agents and creatives building a brand with depth.

When Leah Yard invited me onto her show, The Voted Least Likely Podcast, I knew the conversation would be a special one. Leah has a way of asking questions that peel back the polished layers of entrepreneurship to reveal what really happens behind the scenes. Her show isn’t about picture-perfect success stories. It’s about the […]

Mockup of Vanessa Bucceri’s Voted Least Likely Podcast episode titled “The Exit Strategy” displayed on a mobile phone screen.

Featured on the Voted Least Likely Podcast: The Exit Strategy

What a milestone, our very first seasonal lookbook! From humble beginnings working as a showroom assistant, I spent my days in fabric warehouses, pining over patterns, textures, and colours. I worked alongside interior designers, boat builders, and costume designers, quietly envying the VP and purchasers who would spend days curating fabric collections. That early fascination […]

REALTOR® Branding Ideas: Announcing Our First Lookbook

Creative mood board with colour swatches and typography, inspiring fresh REALTOR® branding ideas.

Recently, I’ve been working on a new website project with an agent in a Canadian real estate board that doesn’t participate in IDX. To make sure her listings display beautifully, we’re implementing a DDF feed into her Showit website using the MyRealPage plugin. Luckily, MyRealPage works with both IDX and DDF, so we found the […]

Stylish woman sitting with a luxury handbag, symbolizing modern branding choices for Canadian real estate agents using IDX vs DDF.

IDX vs DDF: Key Differences for Canadian Real Estate Agents

Have you ever walked into a perfectly staged home where something still felt “off”? Maybe the furniture was stylish, but it didn’t quite match the character of the house. Or the colors clashed ever so slightly, leaving you distracted instead of impressed. That’s what it’s like when a realtor builds a brand without intention. On […]

Close-up of a woman writing in a planner, representing strategy and avoiding common REALTOR® branding mistakes.

The Biggest REALTOR® Branding Mistakes (and How to Avoid Them)

Think back to the last time you drove through a neighborhood of nearly identical homes. The kind where every front door is painted the same shade, every lawn has the same landscaping, and nothing really catches your eye. That’s what too many real estate websites feel like. Agents get lumped into the same cookie-cutter brokerage […]

How Showit Helps Real Estate Agents Stand Out Online

Sleek workspace with laptop and espresso, ideal for real estate agents using Showit to build polished websites.

When Authority Magazine announced an open call for collaborators, one topic immediately caught my attention: “Second Chapters: How I Reinvented Myself In The Second Chapter Of My Life.” I had a lot to say. I had been through that exact transformation and, for the first time, I finally felt ready to talk about it. I […]

Mockup of Vanessa Bucceri’s Authority Magazine article titled “How I Reinvented Myself in the Second Chapter of My Life,” displayed on a mobile phone resting on a neutral-toned sofa.

My Authority Magazine Feature: How Visibility Builds a Personal Brand

Some websites get overhauled. Others just age well with a little extra care. This wasn’t about chasing trends. For one Port Moody real estate website, it was about returning to what matters and bringing even more care to how it’s expressed. A website refresh not for reinvention, but refinement. Because sometimes, version 2.0 is just […]

Mobile view of Port Moody real estate website for Showit platform

Elevating a Port Moody Real Estate Agent’s Online Space

Your website is more than a digital business card. It’s often someone’s first impression of you. And in real estate, where relationships matter most, that first impression needs to feel personal, polished, and full of intention. If you’ve been wondering whether it’s time for a real estate website refresh, you’re not alone. Many agents launched […]

How to Know When It’s Time to Refresh Your Real Estate Website

Laptop and coffee on counter, representing a calm workspace for real estate website refresh planning

Have you ever walked into two homes built from the same floor plan—only to feel like you were in completely different worlds? One is cozy and nostalgic, full of family photos and warm light. The other is clean and modern, designed for clarity and flow. Same layout. Completely different energy. That’s the magic of a […]

Inside Two Inspired Transformations of the Valencia Showit Template

Beautiful candle branding is about so much more than a logo. It’s about evoking feeling, creating connection, and bringing a sensory experience to life through thoughtful design. When a brand instantly transports you to a place of calm warmth, you know the design is doing its job. This is exactly what we set out to […]

logo for Earth & Fire Candle Company on a bright wall surrounded by dark shadows

A Thoughtful Candle Branding Journey for a Canadian Maker

Helping wellness professionals build a website that reflects their values is always an honour — and this project with Sanctuary Counselling was a beautiful reminder of how powerful aligned design can be. We brought together a calm, iridescent aesthetic and a compassionate tone of voice to create a counselling website that feels like a true […]

A Gentle, Iridescent Counselling Website That Feels Like a Sanctuary

Mockup of the Sanctuary home page on a tablet

One of the biggest mistakes I see business owners make when designing their website? They think their site is about them. I get it. Your website has your name, your business story, your services – it makes sense to focus on what you do. But the truth is, the most effective websites flip that perspective. […]

Close-up of a woman using a smartphone, navigating through a website.

Website Navigation That Works: The Blueprint for Service Business Success

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Behind the blog

I’m Vanessa. The Founder & Creative Director of Vanessa Bucceri Creative.

We work with ambitious service professionals who are ready to uplevel their brand identity so they can flourish in their businesses. We show style-minded business owners just like you how to connect with your audience through artful branding & web design - all while truly listening to your vision and intuitively bringing it to life.

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Your story is more than a collection of property listings. In a world where everyone offers the same MLS search, your website should reveal what truly sets you apart.

My Showit real estate website templates weave together the narrative of who you are and how you elevate the home-buying experience - making meaningful connections that build trust. Yes, we can integrate MLS, but your brand is the star, leading clients to understand why you.

Your brand is your business. Elevate both.

The New Standard in Real Estate Websites

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