June 7, 2018
I’m so excited to be writing today about the launch of my personal brand Vanessa Bucceri Creative. When designers say it’s hard to design for themselves, I’d have to agree wholeheartedly!
While my website and business officially went public on May 31st, 2018, the development of this brand started about a year ago.
I was working full time at my corporate gig when I decided to enroll at Skillcrush, the online coding school. I started their Visual Designer blueprint in hopes I could learn enough to leave my full-time job and do freelance work from home.
My first assignment was creating a design for my portfolio style website! In the course, I developed the brand foundations that you see here today with lots of refinements along the way!
Let’s take a look at how this project evolved over the past year.
The initial website design has one big thing in common with today’s version. The colour palette hasn’t changed since the initial selections back in the spring of 2017.
Pink & orange can be a difficult grouping and I went through several combinations before getting it just right – not too bright but not too muted either.
It was important to me to have some bold colours paired with softer hues. Softer choices are key as they often become the most used colours in your palette. The bolder choices make great statement picks but should be used sparingly for maximum emphasis.
You may also notice here, I wasn’t 100% certain on what my offerings would be as a designer. I was all over the map looking at styled stock photography, web design and even data visualizations.
Over time, as I became more clear about my services and my target audience, my design changed as I niched my business offerings.
The main project from this blueprint was once again a portfolio website. However, instead of coding from my original design I coded a template provided through the course and updated it with my brand details. You can see part of the final one-page website below.
In this iteration, you may notice the first usage of my VB logo which I still use today.
Also, I’ve now landed on my main font pairings of Playfair Display for the headers matched with Raleway for subheadings and paragraph text.
This version of the design was a little more playful than the final product with a colourful main image, coloured header text and the cute icons courtesy of Flaticon.
Once again in this web design, my services have changed from all things design to a mix of design & web development. The fun and colourful branding fit with the offerings and target market I had in mind when coding out this website.
However, as I tried to develop my coding skills, I realized it would take some time before I would be able to code the type of websites I wanted to build.
So, for a third time, my business plan changed. Along with a change in services came a change in target customer and therefore a final re-working of the personal brand for Vanessa Bucceri Creative!
She’s elegant, classy and joyful. She celebrates the details and nuances of nature and draws inspiration from her cosmopolitan surroundings.
She’s humble and brave, serene and soft, feminine and creative. She prefers sweet over salty any day. City breaks are just as great as sun escapes.
Meet Vanessa Bucceri Creative!
If you’re on this website, chances are you’ve seen the home page but here it is again. You can see how we’ve tied together all the branding details to pull together the final website.
Built on the Showit platform, I loved how easy it was to make something completely custom that fit my brand choices perfectly.
I’m Vanessa, a west coast Canadian girl obsessed with all things design who left her corporate gig to build websites for like-minded creative entrepreneurs. I’d love to help you too!
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