Some websites get overhauled. Others just age well with a little extra care. This wasn’t about chasing trends. For one Port Moody real estate website, it was about returning to what matters and bringing even more care to how it’s expressed. A website refresh not for reinvention, but refinement.
Because sometimes, version 2.0 is just a deeper, richer version of what’s already working.
Meet the Client
A seasoned REALTOR® in Port Moody, BC, this client supports buyers and sellers with a grounded, personal approach to real estate. Known for her thoughtful guidance and deep community ties, she brings warmth and professionalism to every interaction.
This project is a great reference point for REALTORS® in Vancouver or the Tri-Cities area who want a website that’s easy to update, aligned with their brand, and rich in personal detail.
The Challenge
We originally launched her website in 2021 – a beautiful, strategic online space that still felt aligned with her brand. But after a few years, she was ready for something more dynamic. She needed:
- Better MLS capabilities, including featured listings, property search, and a record of past sales
- A platform she could update confidently herself
- A website that felt just a little more “her” – refined, polished, and emotionally resonant
One major shift? We moved her from a custom WordPress website to Showit, giving her full control over content updates, while maintaining a layout that’s elevated and style-minded. A small change that created long-term ease.
How We Updated This Real Estate Website with MLS Features & a Showit Redesign
Rather than start from scratch, we honoured the original brand identity and built on its strong foundation. The update was about enhancement, not reinventionn – like opening a bottle you’ve been saving for just the right moment.
The creative direction leaned into softness, depth, and personal touches. A layered, elegant aesthetic emerged full of small delights and intuitive details that make a big impact.
Key Deliverables & Website Features
- Showit website redesign, migrating from custom WordPress for ease of use
- MLS integration for featured listings, past sales, and property search functionality
- Layered testimonials with personal reflections from the client herself
- Animated footer wordmark that shifts colour quietly, dynamic
- Vintage floral background pattern in select sections for the unexpected
- Thoughtful contact form prompt, asking “What’s your favourite restaurant?”
- Refreshed copywriting and subtle design tweaks to elevate rhythm, clarity, and emotional tone
Results
The result is an online space that feels even more like her, softly confident, deeply rooted, and welcoming. Strategic updates brought new life to a site that was already working beautifully.
This refresh proves that when your brand still fits, a second pass can elevate everything.
Frequently Asked Questions
What platform is best for real estate website design?
We love Showit for its flexibility, beauty, and ease of use, especially for REALTORS® who want to update their site without needing a developer.
Can you add MLS listings to a Showit website?
Yes! With a little customization, you can showcase active listings, past sales, and even search functionality like we did for Joanne’s site.
When should I refresh my real estate website?
If your brand still feels aligned but your site feels outdated or hard to manage, it might be time for a version 2.0. Even small design updates can bring new life to your online space.
Is Showit better than WordPress for REALTORS®?
It depends on your needs. For REALTORS® who want a visually rich site they can manage without coding, Showit offers a much more user-friendly experience than WordPress.
Final Thoughts
This project was a reminder that design doesn’t always need to be loud to be powerful. Sometimes, it’s about quiet confidence, continuity, and care. If your website still feels mostly right, but not quite, maybe it’s time for your own version 2.0.
See more brand and website launches →
How to know when it’s time for a website refresh →
Curious what aligned design could look like for your business? →
Behind the blog
I’m Vanessa. The Founder & Creative Director of Vanessa Bucceri Creative.
We work with ambitious service professionals who are ready to uplevel their brand identity so they can flourish in their businesses. We show style-minded business owners just like you how to connect with your audience through artful branding & web design - all while truly listening to your vision and intuitively bringing it to life.
More About VBC
Welcome to Allora! A bi-monthly digest sharing style and strategy related to branding, web design, and business ownership for graciously ambitious service professionals.
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