Why Flodesk is the Email Platform My Clients Love and Actually Rely On

I started this Flodesk review the same way I start most things… by getting distracted. I ended up scrolling through the folder where I save the really thoughtful replies to my newsletters.

If a message makes me smile or tear up a bit, I screenshot it and tuck it away. Notes like, ‘This one is really really great,’ or ‘Beautiful, vulnerable story.’ Or the one that simply said, ‘Vanessa, this is so lovely. I am very grateful to be working with you.’

Reading them back, I’m reminded of how real email can feel. It’s not loud, flashy, or performative. It’s just people talking to each other.

That’s what keeps me coming back to email as my main form of communication. And honestly, Flodesk has been the tool that makes it easy for me to show up that way, and for my clients to do the same.

What This Post Covers

Here’s what we’ll cover in this Flodesk review:

• Why email still feels like the most human place to market yourself
• How I use Flodesk every week in my studio
• Real stories from clients who rely on Flodesk
• The features and integrations my clients and I love most
• A simple look at Flodesk’s updated pricing
• Guidance for choosing the right plan
• How to get 25 percent off your first year

Why Email Still Feels Like the Most Human Marketing Channel

I’ve experimented with almost every type of content. Blogging, Instagram, YouTube, Twitter (X), PR, Pinterest, Collaborations. All of it. But no matter what I try, I always come back to email. It’s the only channel that feels like a steady, grounded way to communicate.

When someone joins your list, they choose to hear from you. They aren’t scrolling past you on their way to something else. There’s no pressure to be clever or polished. You can be honest and imperfect. You can simply write.

As a brand designer, I also appreciate how good an email can look when you use the right platform. With Flodesk, even minimal emails feel elevated. The typography, spacing, and layouts help your message land with clarity and intention.

Email feels like meeting a friend for coffee. Social media often feels like trying to catch someone’s attention at a crowded event. I know which one I prefer… what about you?

How I Use Flodesk in My Studio

You might be wondering how the platform fits into real workflows. For me, it sits at the center of my weekly writing rhythm. I write on Monday, after a weekend of fresh inspiration. My content is schedule ahead, ensuring I show up consistently without overthinking the design.

Here’s how I use it:

• Landing pages and forms capture new opt ins from my website
• Link in bio page brings in leads from social
• My automated welcome sequence greets new subscribers
• My scheduled weekly newsletter is created quickly with saved designs and brand settings
• Tracking tells me what resonates with my audience (opens, clicks, unsubscribes)
• One click domain authentication keeps deliverability strong

It’s simple and steady, and that’s why it works. You can Explore Flodesk here.

How My Real Estate Clients Use Flodesk to Stay Connected

One of my longtime real estate clients loves handwritten notes, and her newsletter has become the digital version of that habit. Flodesk makes it easy for her to share warm, personal updates that feel familiar and never pushy.

Another small team uses Flodesk’s link-in-bio forms to turn social engagement into actual subscribers. When the ManyChat integration arrives, it’ll be even smoother, but even now the process is simple and low-friction.

I also recently worked with an agent who purchased my Atrio Showit template. As part of her setup, we added my matching Flodesk email templates so her emails could feel as polished as her new site. One of my favourite things about Flodesk is how easy it is to share templates directly. Clients get a strong design starting point, and they can make it their own with just a few tweaks.

For agents navigating a rebrand or new website, Flodesk makes brand alignment straightforward. Adding fonts, colours, Canva graphics, photography, and your logo takes minutes, so your emails feel like a natural extension of everything else you put into the world.

How My Author Clients Use Flodesk

Several of my author clients use Flodesk as their main way to stay connected with readers. They share chapter previews, writing updates, seasonal reflections, and launch news, and the platform helps them build a steady, genuine relationship with their audience.

One client who’s openly uncomfortable with tech asked me to set everything up for her. Once she saw how simple Flodesk was to navigate, she felt confident enough to send her own updates (something she never imagined she’d do).

Another client, who coaches authors, uses Flodesk to deliver her opt-ins and blog posts. She loves that everything looks polished without taking hours to design.

Even the least techy authors feel at ease in Flodesk. The creator tools are intuitive, clean, and designed to support the way writers actually work.

Flodesk Review: The Features My Clients Rely On Most

One of the reasons I feel so comfortable recommending Flodesk is that the platform is built for the way creative people actually work. It looks simple on the surface, but there’s real substance. Their creator tools make it easy to send beautiful emails without needing a design background, and the technology behind it is strong enough to support businesses as they grow.

Beautiful, High-Converting Design Tools (without overthinking)

Flodesk is known for its design, but it’s so much more than pretty templates. Their patented layout technology allows you to create visually rich emails that still land in the inbox. That matters, because you get full creative freedom without worrying about hurting deliverability. My lifetime delivery rate? 98.7%! Clients love that their emails look like they hired a designer, even when they’re using the platform for the first time.

For my clients who want their emails to feel connected to their brand, the custom font uploads, brand color palettes, Canva import, and clean editing tools make it simple. With a few small edits, they can match the look and feel of their website without rebuilding everything from scratch.

Automations That Feel Approachable (and actually get used)

Automations can feel intimidating, so I wanted to make sure this Flodesk review explained how simple they are in practice.

Even clients who avoid tech find the automations inside Flodesk easy to work with. You can put together a welcome sequence or a short nurture flow without having to learn anything complicated.

(You can see my own welcome sequence in action when you join my weekly newsletter here).

Forms and Landing Pages That Convert (and look like your brand)

The forms inside Flodesk convert extremely well, and they’re modern enough to blend with a brand instead of sticking out as an afterthought. Popups, full-page forms, link-in-bio pages, countdown forms, video forms, and simple inline options all come with thoughtful design baked in.

I often help clients set up these forms so they match the tone of their website. But the truth is that most people are able to update them on their own once they see how the builder works.

Integrations That Support Creative Workflows (instead of complicating them)

Flodesk’s integrations are designed to support the tools creators and small business owners are already using. Here are the ones that matter most in my own workflow:

Interact Quiz
My Interact quiz connects directly to Flodesk, so subscribers filter into the right segments automatically. No manual exports or extra steps.

BDOW!
Subscribers who come through BDOW! flow straight into Flodesk, which keeps my list clean and organized.

Canva Import
Since I create graphics in Canva on a regular basis, the ability to pull designs into Flodesk with a single click is a meaningful time saver.

ThriveCart (coming soon)
My shop runs on ThriveCart, so I am really looking forward to this integration. It will streamline sales workflows and make sequences feel more connected.

ManyChat (coming soon)
ManyChat is fantastic for growing an audience from social, and knowing it will integrate directly with Flodesk means clients will have a smooth path from Instagram to inbox.

Shopify
I have clients who sell physical or digital products, and the Shopify integration finally lets me support their e-commerce setup inside Flodesk instead of sending them to another platform.

Even though I don’t personally use HoneyBook, Session, or BookFunnel, I appreciate that Flodesk continues expanding its options for teams who do. The platform is quickly becoming a hub that supports more types of businesses in one place.

Templates You Can Share (a feature I use often)

Template sharing might be one of the most underrated parts of Flodesk. I use it constantly. When a real estate client purchases one of my Showit templates or signs up for my free Flodesk email templates, I can share designs directly to their account. It is one of the quickest ways to give a client a strong, on-brand foundation.

Unlimited Emails on Every Plan (no penalty for growth)

This is rare. Flodesk includes unlimited sends on every plan, which means your marketing potential isn’t capped as your list grows. This is especially valuable for anyone with active reader communities, and creatives who run nurture-heavy sequences.

Deliverability That Supports Design (a powerful differentiator)

There’s a misconception in email marketing that heavily designed emails perform poorly in the inbox. Flodesk built their technology to overcome that. Their patented layout engine and one-click DKIM/SPF verification help maintain strong deliverability without forcing you into plain text if that’s not your style. This lets my clients be as visual or minimal as they want while still reaching the people who signed up to hear from them.

Flodesk also offers clear subscriber growth analytics, which makes it easy to see where new sign-ups are coming from and what’s resonating.

Flodesk Review: A Quick Look at Their Updated Pricing

Flodesk’s updated pricing structure reflects the expanded feature set. The plans are simple, email sends are unlimited, and the pricing grows with your business rather than limiting it.

You can choose the plan that fits your stage without feeling penalized for growing your list.

Choosing the Right Flodesk Plan

If you are unsure where to begin:

• Lite is great for beginners and smaller lists
• Pro fits most creatives, real estate agents, and authors
• Everything is ideal for more complex workflows or digital product sellers

The Everything plan also includes Flodesk Checkout, which offers sales pages, payment plans, and simple ecommerce tools. I don’t personally use Checkout in my studio, but it’s a helpful option for creators who want to sell directly through Flodesk.

All plans include unlimited email sends and access to Flodesk’s design tools.

View Flodesk plans.

FAQ About Flodesk

Is Flodesk worth it for small businesses? (Flodesk review takeaway)

Yes! If you value design, ease of use, and simple automations, it’s an excellent choice.

Is Flodesk beginner friendly?

Very! Many of my clients who don’t feel tech savvy use it confidently.

Is Flodesk good for real estate agents?

It’s ideal for agents who want personal, professional, trust based communication.

Does Flodesk support automations and integrations?

Yes. It supports a range of integrations including Canva, BookFunnel, Shopify, and more on the way.

Conclusion

Writing my weekly emails has turned into one of the most reliable parts of my business. It feels natural, personal, and far less noisy than anything else online. And as I pulled this Flodesk review together, I realized how much the platform has made that consistency possible, not just for me, but for my clients too.

If you’re looking for a steadier, more human way to market your work, email is a really good place to start.

Try Flodesk and Save 25%

Try Flodesk free and get 25% off your first year using my link or code. I only partner with platforms I use daily, and Flodesk is one of them.

Link: https://flodesk.com/c/X9ABHN
Code: X9ABHN

I’m a Flodesk Partner, which means I may receive a commission if you sign up using my link. Thank you for supporting my studio. 🧡

Key Takeaways

• Email is the most human marketing channel
• Flodesk makes it easy to show up consistently
• My clients rely on it because it is simple, beautiful, and intuitive
• New features and integrations continue to add value
• Pricing is straightforward and supportive of growth
• You can save 25 percent with my partner link or code X9ABHN