Last week, my client Barb and I celebrated the launch of her hair salon website for Colour Tech Hair Studio in Langley, BC.
The Branding Process
Being an established business since 1991, Barb already had a brand colour that she loved. We kept the blue that her hair studio is known for, pairing it with lots of greys, cream, black and white for dramatic effect.
Also, we didn’t want to introduce secondary colours that would take away from the gorgeous hairstyles featured on the new website.
The Search for the right WordPress Theme
For this project, Barb opted to start with a pre-designed WordPress theme.
This is a great way to build a website if you’re concerned about investing in a completely custom design. It gives you a sense of what the finished product will look like before investing time and money into a custom site.
My favourite resource for purchasing a pre-designed WordPress themes is ThemeForest.
The biggest branding decision in this project was to pick the perfect WordPress theme to suit the Colour Tech image. For Barb’s hair salon website, we considered both the Kendall theme by Elated and the Curly theme by Mikado.
Curly ended up providing the sophisticated look we were after and looked great with the Colour Tech brand blue.
Here were our other considerations when picking the perfect WordPress theme:
Customer support for when you can’t source a fix in online forums.
Versatility in page designs and layouts.
Ability to customize colour, fonts, etc.
Responsive to screen sizes for tablets and mobile phones.
Features specific to the niche or industry.
Page builder plugin makes it easier to build your website without jumping into the code.
Building the Hair Salon Website
Before diving into the WordPress theme, we made sure to develop a sitemap with clear goals for the website. Each page was mapped out and designed with a specific outcome in mind.
From there, I used the features of the Curly theme to build out each page on the website.
Curly came with some really fun, interactive features like pie charts, counters, sliders and beautiful testimonial layouts. I tried to incorporate as many of these features while still ensuring they made sense to the overall flow and end goal of the page.