Do you remember when Marie Kondo hit the world by storm and minimalism was all the rage?
That was when many of us latched onto the idea that we should own less but better. We waded through piles of clothes, knick-knacks, and kitchen utensils, picking up each one to ask ourselves whether these items sparked joy.
It’s no wonder that the thing I get asked for most on client calls is … a simple website.
That’s because business owners are clued into the fact that simplicity works.
When you have simplicity in branding and web design, buyers know exactly what you stand for and what you have to offer.
A design that avoids the unnecessary is a memorable brand. A design that stands out because it’s calming, refreshing, and focussed. Not chaotic.
A minimal website is also easier to maintain and manage, letting you focus your time and energy towards working on your business instead of in your business.
The catch is, creating a simple design is not so simple.
It’s not enough to just leave things out. Or DIY it yourself by asking whether certain elements spark joy (although a minimal website that reflects your brand will certainly bring joy!)
To get to the simple you have to wade through the complicated.
Minimal websites aren’t just pretty.
Good designs aren’t just pretty. They require careful curation, rooted in strategy and meaning. They’re built around ideas that connect and resonate with their ideal audience on a deep level.
The easiest way to decide what to keep and what to ditch for your brand is by working with a brand designer who will guide you through the process.
All my projects are built with the goal of simplicity in mind. I do all the hard work for you, leaving you with a simple website and a brand that aligns with your business goals.
Do you want to pare back on your website? Get back to what is the essence of your brand. Reach out to book in for a consult call.