I’m excited to share with you the details of my most recent project, luxury travel branding and web design for Lotus Travel.
Recently on the blog, I introduced you to my longtime friend Stephanie. She was launching a travel and wellness website under the name Unwind with Steph. The final branding looked great! However, Steph had recently taken a job as a Luxury Cruise Travel Agent. She decided she needed to switch direction with her website to focus on her cruise clients exclusively.
Back to the drawing board, I set forth to capture her vision for Lotus Travel. The focus was still relaxation but I shifted away from the earthy colour palette opting for something a little more upscale. I used blue hues mixed with lux cream and opulent gold to get the luxury travel branding she was after. Here’s the mood board that launched the remainder of the project.
Stephanie’s mission is to help professionals escape their fast-paced lives so they can relieve stress and rejuvenate their minds and soul.
She offers her clients memorable, luxury travel experiences. Her brand needed to visually communicate that message.
Since relaxation is still important to Steph’s brand, I added the tagline “Rest, Rejuvenate, Explore” to her primary logo and one of her secondary marks. The lotus flower also remained at the core of the design. Stephanie liked the use of the “X” in the original branding for Unwind with Steph as it resembled cardinal direction points. We reused this in one of her logo variations.
For typography choices, I kept a sans-serif font but chose one with more presence and substance for her wordmark logo as is the style with many high-end fashion brands like Chanel or Dolce and Gabbana.
For her website, Steph opted to purchase a pre-designed WordPress theme and did much of the set up herself. I customized it by updating the brand elements and incorporating stock photography that supported the overall look she was after. Here’s a peek at the final homepage design: