June 24, 2021
Janelle & I first connected in the summer of 2020. She was looking for someone to design her personal branding in preparation for her book launch and new sexual health program, Reimagining The Talk. Being a mom myself, I was excited at the opportunity to work with Janelle. Today, I’m excited to share what we created together!
The vision for Janelle’s branding was an experience that makes her audience feel inspired, supported, and respected as they learn to confidently talk to their kids about sex and sexual health. Therefore, the overall identity had to be a lot of things!
Firstly, we wanted to create something approachable and fun. Also, the design needed to be inclusive, thoughtful, and educational.
Here’s a look at the palette, typography system and the final logo suite:
In addition, here’s what Janelle had to say about the brand design process:
“The entire process has been wonderful! You took random ideas I had and created a brand identity that beautifully reflects my personality and the values and mission of my business. You’ve made this incredibly daunting and overwhelming task fun and exciting!” – Janelle
Janelle’s new website gives her audience a sense of the supportive experience she provides through her course and community. Our goal was to create a space where her customers will feel welcome and invited to check out her programs and offerings.
In short, here is how Janelle describes her new personal branding & website:
“Vanessa designed a compelling logo and brand identity and created a stunning website!”
Here’s a peek at her welcoming online space:
To sum up, this is what Janelle had to say about the whole process:
“Seriously, I’m so grateful for you! You took a process I was dreading and made it so simple, while also creating something that feels true to my personality and business goals!” – Janelle
You can check out Janelle’s website here.
Also, if you’re interested in custom website design, get in touch and let’s chat about what’s possible!
Share your story, sell artfully.