I used to be afraid to use my voice. A quiet kid, I never raised my hand in class. In my twenties, I lived with a fear of saying or doing the wrong thing. I actively avoided any kind of attention that might make me look foolish. Becoming a mom in my thirties, my mindset […]

As a web designer who uses the word branding constantly, I can totally understand that the word itself can seem like a buzzword. So, today I want to take that buzzword and turn it into your business asset. Think of branding like an iceberg. While the tip of the iceberg is the design we can […]

Colour is an emotional cue. It helps us see, makes us feel & impacts our behaviour. When picking your brand colours, it’s important to consider the qualities associated with them. The goal of branding is to appeal to your ideal clients and establish a connection. Colour is one of the easiest ways to do this. […]

I’ve been an avid reader of Paige Brunton’s blog for a few years now. When I was just starting out as a web designer, her advice helped me so much. Now to be featured in her web designers speak out series is such an honour. Paige posted 7 different articles in her speak out series. […]

A mood board is the first deliverable in any design project. After a design consult, a brand discovery questionnaire and a little Pinterest collaboration, I take your descriptions of your business and translate those words into a visual design direction.⁠ A combination of colours, typography, patterns, textures and images, mood boards pull inspiration together to […]

I’ve been working on a few new projects as of late and coming across some really beautiful Google font combinations. Today I wanted to share my current faves with you and how to use them in your next graphic or web design project! For those of you that are new to Google Fonts, it’s a […]

Client testimonials are an important part of any website. When first impressions matter the most, testimonials effectively demonstrate credibility. They are one of the best ways to build respect by showing your expertise in a relatable way. Since testimonials are so important, let’s look at how to best incorporate them into your web design. How to […]

I’ve been doing a lot of reflecting on values lately – what I stand for, why those things are important and what I want my small business core values to be. One of the recurring themes was around service and how it matters. Be generous, pay it forward, and care more. Give and serve. But […]