THE VBC BLOG

What a milestone, our very first seasonal lookbook! From humble beginnings working as a showroom assistant, I spent my days in fabric warehouses, pining over patterns, textures, and colours. I worked alongside interior designers, boat builders, and costume designers, quietly envying the VP and purchasers who would spend days curating fabric collections. That early fascination […]

What is Ship 30 for 30? Ship 30 for 30 is a cohort-based course that has taught over 7,000 students the fundamentals of writing on the internet. But unlike other writing programs, the Ship 30 for 30 course gets you actively writing and publishing every day. You’ll ship 30 pieces of original content in 30 […]

As a web designer who uses the word branding constantly, I can totally understand that the word itself can seem like a buzzword. So, today I want to take that buzzword and turn it into your business asset. Think of branding like an iceberg. While the tip of the iceberg is the design we can […]

Colour is an emotional cue. It helps us see, makes us feel & impacts our behaviour. When picking your brand colours, it’s important to consider the qualities associated with them. The goal of branding is to appeal to your ideal clients and establish a connection. Colour is one of the easiest ways to do this. […]

I’ve been an avid reader of Paige Brunton’s blog for a few years now. When I was just starting out as a web designer, her advice helped me so much. Now to be featured in her web designers speak out series is such an honour. Paige posted 7 different articles in her speak out series. […]

A mood board is the first deliverable in any design project. After a design consult, a brand discovery questionnaire and a little Pinterest collaboration, I take your descriptions of your business and translate those words into a visual design direction.⁠ A combination of colours, typography, patterns, textures and images, mood boards pull inspiration together to […]

I’ve been working on a few new projects as of late and coming across some really beautiful Google font combinations. Today I wanted to share my current faves with you and how to use them in your next graphic or website design project! For those of you that are new to Google Fonts, it’s a […]

Client testimonials are an important part of any website. When first impressions matter the most, testimonials effectively demonstrate credibility. They are one of the best ways to build respect by showing your expertise in a relatable way. Since testimonials are so important, let’s look at how to best incorporate them into your web design. How to […]

I’ve been doing a lot of reflecting on values lately – what I stand for, why those things are important and what I want my small business core values to be. One of the recurring themes was around service and how it matters. Be generous, pay it forward, and care more. Give and serve. But […]