What Is a Mood Board and Why Are They Important?

A mood board is the first deliverable in any design project. After a design consult, a brand discovery questionnaire and a little Pinterest collaboration, I take your descriptions of your business and translate those words into a visual design direction.⁠ A combination of colours, typography, patterns, textures and images, mood boards pull inspiration together to create the first step in a unified, visual identity.

Why Is a Mood Board Important for Your Business?

Mood Boards Ensure Your Design Project Is Headed in the Right Direction.

Before hours of work are invested in your project, a mood board is a great way to make sure the designer’s interpretation of your business fits with your vision.

They Show How Your Design Will Communicate Your Business Values.

All the details of your visual identity should work to tell your key message. A mood board shows how this will be accomplished. For example, colour sets a mood, typography makes a statement, patterns and motifs further communicate values. All these things together, build a unified message.

Brand Boards Ensure the Right Emotions Will Be Evoked by Your Creative.

How do you want people to feel when they interact with your business? Some examples of brand emotions may be happy, relieved, supported or joyful. The elements of your brand design should work together to create these emotions.

Mood Boards Act as a Tool That Can Be Shared With Other Professionals.

Once you have a mood board for your business, be sure to share it when working with other creative professionals! Are you hiring a brand photographer, social media manager or PR rep? Show them your brand inspiration board so they understand how to visually communicate your business messages. When you use consistent visuals in your marketing, you will build trust in your brand and set yourself apart as an authority in your industry.

Need a little help with your brand design? Book a free consult and let’s see what we can create together!

On the other hand, you might want to create your own mood board. The first step is defining your brand tone words. So, take my quiz to get started!