THE VBC BLOG

Design Your Brand With Intention.

Stories and strategies from behind the screen. Branding, websites, and business tips for real estate agents and creatives building a brand with depth.

What a milestone, our very first seasonal lookbook! From humble beginnings working as a showroom assistant, I spent my days in fabric warehouses, pining over patterns, textures, and colours. I worked alongside interior designers, boat builders, and costume designers, quietly envying the VP and purchasers who would spend days curating fabric collections. That early fascination […]

Creative mood board with colour swatches and typography, inspiring fresh REALTOR® branding ideas.

REALTOR® Branding Ideas: Announcing the Autumn/Winter ’25–26 Lookbook

Recently, I’ve been working on a new website project with an agent in a Canadian real estate board that doesn’t participate in IDX. To make sure her listings display beautifully, we’re implementing a DDF feed into her Showit website using the MyRealPage plugin. Luckily, MyRealPage works with both IDX and DDF, so we found the […]

IDX vs DDF: What Should Canadian Real Estate Agents Use to Display Listings Online (and Why)

Stylish woman sitting with a luxury handbag, symbolizing modern branding choices for Canadian real estate agents using IDX vs DDF.

Have you ever walked into a perfectly staged home where something still felt “off”? Maybe the furniture was stylish, but it didn’t quite match the character of the house. Or the colors clashed ever so slightly, leaving you distracted instead of impressed. That’s what it’s like when a realtor builds a brand without intention. On […]

Close-up of a woman writing in a planner, representing strategy and avoiding common REALTOR® branding mistakes.

The Biggest REALTOR® Branding Mistakes (and How to Avoid Them)

Think back to the last time you drove through a neighborhood of nearly identical homes. The kind where every front door is painted the same shade, every lawn has the same landscaping, and nothing really catches your eye. That’s what too many real estate websites feel like. Agents get lumped into the same cookie-cutter brokerage […]

Sleek workspace with laptop and espresso, ideal for real estate agents using Showit to build polished websites.

How Showit Helps Real Estate Agents Stand Out Online

Some websites get overhauled. Others just age well with a little extra care. This wasn’t about chasing trends. For one Port Moody real estate website, it was about returning to what matters and bringing even more care to how it’s expressed. A website refresh not for reinvention, but refinement. Because sometimes, version 2.0 is just […]

Elevating a Port Moody Real Estate Agent’s Online Space

Mobile view of Port Moody real estate website for Showit platform

Your website is more than a digital business card. It’s often someone’s first impression of you. And in real estate, where relationships matter most, that first impression needs to feel personal, polished, and full of intention. If you’ve been wondering whether it’s time for a real estate website refresh, you’re not alone. Many agents launched […]

Laptop and coffee on counter, representing a calm workspace for real estate website refresh planning

How to Know When It’s Time to Refresh Your Real Estate Website

Have you ever walked into two homes built from the same floor plan—only to feel like you were in completely different worlds? One is cozy and nostalgic, full of family photos and warm light. The other is clean and modern, designed for clarity and flow. Same layout. Completely different energy. That’s the magic of a […]

Inside Two Inspired Transformations of the Valencia Showit Template

Beautiful candle branding is about so much more than a logo. It’s about evoking feeling, creating connection, and bringing a sensory experience to life through thoughtful design. When a brand instantly transports you to a place of calm warmth, you know the design is doing its job. This is exactly what we set out to […]

A Thoughtful Candle Branding Journey for a Canadian Maker

logo for Earth & Fire Candle Company on a bright wall surrounded by dark shadows

Helping wellness professionals build a website that reflects their values is always an honour — and this project with Sanctuary Counselling was a beautiful reminder of how powerful aligned design can be. We brought together a calm, iridescent aesthetic and a compassionate tone of voice to create a counselling website that feels like a true […]

Mockup of the Sanctuary home page on a tablet

A Gentle, Iridescent Counselling Website That Feels Like a Sanctuary

One of the biggest mistakes I see business owners make when designing their website? They think their site is about them. I get it. Your website has your name, your business story, your services – it makes sense to focus on what you do. But the truth is, the most effective websites flip that perspective. […]

Close-up of a woman using a smartphone, navigating through a website.

Website Navigation That Works: The Blueprint for Service Business Success

Have you ever felt like you’re putting in all the work but not sure what’s actually moving the needle? That was me not too long ago. I was balancing client projects, marketing, and content creation, but I had no clear picture of what was driving results—or what wasn’t. That’s when I decided to get serious […]

How Tracking KPIs Helped Me Grow My Creative Business

Open laptop wrapped with an elegant white ribbon, sitting on a marble pedestal next to a cozy neutral-toned armchair, symbolizing thoughtful and intentional work in a creative business.

Have you ever thought about what it takes to create a brand that feels like you’ve arrived? That’s exactly what I set out to do for Lorrie Lam, a Toronto-based real estate agent who wanted her visual identity to reflect the quality of her service. By focusing on luxury real estate branding principles, we built […]

Mockup of Lorrie's real estate website homepage design displayed on a tablet. The design features a luxurious interior with a lit fireplace, built-in shelves, and elegant furniture. The website displays her wordmark logo in a sophisticated serif font with clean, minimalist styling.

Designing a Luxury Real Estate Branding Experience for a Toronto Realtor

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Behind the blog

I’m Vanessa. The Founder & Creative Director of Vanessa Bucceri Creative.

We work with ambitious service professionals who are ready to uplevel their brand identity so they can flourish in their businesses. We show style-minded business owners just like you how to connect with your audience through artful branding & web design - all while truly listening to your vision and intuitively bringing it to life.

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Your story is more than a collection of property listings. In a world where everyone offers the same MLS search, your website should reveal what truly sets you apart.

My Showit real estate website templates weave together the narrative of who you are and how you elevate the home-buying experience - making meaningful connections that build trust. Yes, we can integrate MLS, but your brand is the star, leading clients to understand why you.

Your brand is your business. Elevate both.

The New Standard in Real Estate Websites

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