Have you ever thought about why certain things belong on your website? I’m a firm believer that every element should serve a purpose, otherwise, it’s just clutter! ⁠If you’re selling a product or service, then your website needs to cater to how your customer makes decisions. And not all decision maker types are the same. […]

A couple of weeks ago, I attended a virtual field trip on how to shape your thoughts through poetry with the Napkin Poetry Review. Not only was it fascinating to learn about the benefits of a poetry habit for business owners like ourselves, but I also discovered a big milestone… The simple trunk – a […]

Do you remember when Marie Kondo hit the world by storm and minimalism was all the rage? That was when many of us latched onto the idea that we should own less but better. We waded through piles of clothes, knick-knacks, and kitchen utensils, picking up each one to ask ourselves whether these items sparked […]

Earlier this year, I had the dear pleasure of helping systems and automation consultant Claire Whittaker with branding & web design. Her business was moving in a new direction and it was time to bring her name front and center. This meant a refocus on her consulting work, courses, and digital offerings. So today, I’d […]

Is your website feeling a little stale or outdated? When I build sites for clients, my hope is they will evolve and grow as their business does. So, if you’ve invested in a great website, often a complete overhaul isn’t the answer. There are other ways to make your tired-looking website feel fresh again. Here […]

One of my favourite website pages to design is the contact page. Why? Well, it needs to have all your important contact info yet not be overly cluttered or distracting. It should provide some helpful information and urge visitors to get in touch with you. It’s also a great page to have a little fun […]

As a web designer who uses the word branding constantly, I can totally understand that the word itself can seem like a buzzword. So, today I want to take that buzzword and turn it into your business asset. Think of branding like an iceberg. While the tip of the iceberg is the design we can […]

There’s a lot riding on your Shopify theme. It represents your brand by determining how your store will look and feel. Also, it must showcase your products beautifully and convert your website visitors into paying clients. That’s a lot to do! So, let’s look at how to pick the best Shopify theme for your e-commerce […]