If there is one question I hear the most about building a website, it’s this: What is the best website builder for SEO? Is one better than the other or are they all the same?
So, today I’m going to give you my take on it and hopefully clear up any confusion. Let’s start with a quick overview of what SEO is.
What is Search Engine Optimization (SEO)?
In the web design world, we hear this term all the time but what exactly does that mean? Well, as with any business, search engines exist to serve their customers. And so, Google’s job is simple – to provide its users with the most relevant content based on what they are searching for. That’s it.
And so, your website’s goal, when it comes to SEO, is to be optimized for what your ideal customers are looking for.
Google’s goal: to provide its users with the most relevant content based on their search
Your website goal: to be optimized for what your ideal customers are looking for
What is a Website Builder?
A website builder is an interface for designing and updating a website without having to write any code. There are so many web builders out there, but the main ones you’ll come across are Squarespace, Wix, Shopify for e-commerce and Showit.
WordPress is not a web builder but you can install one as a theme. The web builder theme I use on my WordPress sites is DIVI.
All these website builders work in a similar fashion where you drag and drop elements on a page to arrange the look and layout of your website. You can add text, images, buttons, forms and so on without worrying about a single line of code.
So, What is the Best Website Builder for SEO?
My short answer to this question is all of them. If search engines can index your website, then they don’t care what platform it’s built on. They simply want to provide the most relevant content to their users.
I will make one small caveat here – search engines need to be able to read your website to understand what it’s about. There was a time when web builders like WIX weren’t readable and search engines would simply skip over them. WIX has made some massive improvements over the past few years and they are now a go-to choice for some top designers.
If you are considering a lesser known web builder, I would do a little research before committing to make sure it will be scannable by the Google’s of the world.
But, of all the builders I’ve mentioned here, they are all great choices for designing websites. When recommending one over the other to clients, the most important considerations for me are:
What features will your website need? (e-commerce, Ticket Sales, Blog, etc.)
What will be integrated into the website? (Email marketing, Membership site, contact forms, chatbots, etc.)
Ease of Use
Brand design & aesthetics (some have more flexibility on the look & feel of your site than others)
Great, so I can pick any web builder for my site but how do I optimize it for SEO?
So glad you asked! Have a read of this related SEO content on the blog: