May 7, 2019
If there is one question I hear the most about building a website, it’s this: What is the best website builder for SEO? Is one better than the other or are they all the same?
So, today I’m going to give you my take on it and hopefully clear up any confusion. Let’s start with a quick overview of what SEO is.
In the web design world, we hear this term all the time but what exactly does that mean? Well, as with any business, search engines exist to serve their customers. And so, Google’s job is simple – to provide its users with the most relevant content based on what they are searching for. That’s it.
And so, your website’s goal, when it comes to SEO, is to be optimized for what your ideal customers are looking for.
A website builder is an interface for designing and updating a website without having to write any code. There are so many web builders out there, but the main ones you’ll come across are Squarespace, Wix, Shopify for e-commerce and Showit.
WordPress is not a web builder but you can install one as a theme. The web builder theme I use on my WordPress sites is DIVI.
All these website builders work in a similar fashion where you drag and drop elements on a page to arrange the look and layout of your website. You can add text, images, buttons, forms and so on without worrying about a single line of code.
My short answer to this question is all of them. If search engines can index your website, then they don’t care what platform it’s built on. They simply want to provide the most relevant content to their users.
I will make one small caveat here – search engines need to be able to read your website to understand what it’s about. There was a time when web builders like WIX weren’t readable and search engines would simply skip over them. WIX has made some massive improvements over the past few years and they are now a go-to choice for some top designers.
If you are considering a lesser known web builder, I would do a little research before committing to make sure it will be scannable by the Google’s of the world.
But, of all the builders I’ve mentioned here, they are all great choices for designing websites. When recommending one over the other to clients, the most important considerations for me are:
So glad you asked! Have a read of this related SEO content on the blog:
I’m Vanessa, a west coast Canadian girl obsessed with all things design who left her corporate gig to build websites for like-minded creative entrepreneurs. I’d love to help you too!
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