March 13, 2020
Investing in your business can be a scary leap of faith. It’s especially hard when finances are tight and funds are scarce at the beginning. In my first two years of business, there wasn’t much revenue to work with so I had to be selective with where the money went.
In my first year, I was feeling very lost and knew I needed mentorship if I was going to make this business work. I was struggling when it came to pricing my services and I also had a major lack of self-confidence. So, I got help from the duo coaching team at Talent Collective.
I didn’t have much profit in year one, but working with mentors who I looked up to was an extremely valuable experience. I’m so glad I could scrape enough money together to make it happen.
Business coaching helped me hone in on my why in year one so I had a lot more clarity in my business for year two. However, now I needed help to convey my message to others.
I hired a copywriter to help me with my template shop words. I know there are only so many hours in a day so if I want to scale my business or be able to take some time away, a digital product like website templates is going to help me get there.
Next, I hired a photographer to get a good, cohesive collection of brand images. I also got some PR help from my friend Andrea, the founder of Glo Media.
The outcomes of working with these individuals were all extremely positive. I received the service I had been seeking. But what surprised me, was all the other not so obvious benefits of reaching out for help.
You may be at that point where you know you need help, but it’s scary to take the leap. Professional services like business coaching, PR, copywriting, photography and even web design do not come cheap. However, from what I’ve found, their value is so much greater than what you may even realize.
It’s lonely working for yourself. Many freelancers start out not knowing many other freelancers. You have a dream of working for yourself and building a business you’re proud of. Without much support, you might be struggling with how to get from A to B let alone C or D.
Hiring other professional service providers gives you connections to people that know what you’re going through. It opens doors to a whole new network of like-minded individuals just like yourself. So take the leap! You just don’t know who you might meet and where it may lead.
When you hire someone to help you with your business, chances are they were looking to help someone just like you. Attracting you, their ideal customer, was no mistake.
Being someone’s ideal customer is a pretty great experience. Not only do they have the skills to help you but they also become invested in your success. They’ve helped or mentored you so part of their work is now reflected in your business. They want their work to matter just as much as they want to help you achieve your goals.
Naturally, if you are happy with the services you received, you may decide to recommend them to others. And, if they believe in the work you do, they may decide to return the favour by referring you to their network of contacts.
Another benefit to hiring others for help, is you get a direct look into their customer experience process.
I’ve learned so many things just by observing how others manage their client experience. The things I really liked, I’ve incorporated into my own business and the things I didn’t like I’ve been sure not to replicate.
It’s good to be in the customer’s seat for a change. It reminds you what it’s like to exchange money for something. It allows you to relate to the people you serve.
Giving over your money for something is scary. Investing in yourself reminds you how your customers feel investing in you. Try to think about how you’re feeling in those moments and write it down. Then, just before any consultation with a new customer, remind yourself of those feelings so you can relate and meet them where they are at in their buying journey.
Share your story, sell artfully.