Back in December, Pantone announced their 2020 Colour of the Year selection to be 19-4052 Classic Blue.
Chosen for it’s timeless and enduring characteristics, Pantone picked this colour to bring a “sense of peace and tranquillity to the human spirit, offering refuge” as we enter a new decade.
Described as solid, reflective and dependable, Classic Blue is reminiscent of the sky just before nightfall. It “provides an anchoring foundation,” says Leatrice Eiseman, Executive Director of The Pantone Color Institute. But she continues, it also “encourages us to look beyond the obvious to expand our thinking, challenging us to think more deeply, increase our perspective and open the flow of communication.”
The Qualities of Pantone’s Colour of the Year Classic Blue in Marketing & Brand Design
In marketing and brand design, blue is a comforting and calming colour because it’s one we are so familiar with. For instance, blue is the colour of the skies and the seas. It makes you feel at ease. When used in marketing, serene blue projects honesty, loyalty and security. Therefore, it’s the perfect colour to build trust and signify strength.
Above all, what I love about this year’s choice is just how versatile Classic Blue is.
You can match it with practically any colour. For example, it’s a dependable counterpart that makes you feel at ease next to fiery red, bright saffron or raspberry pink.
So today, I’m sharing 6 colour palettes inspired by Pantone’s 19-4052 Classic Blue. Scroll on to enjoy a classic blue lookbook for the year ahead.
01. A Winter Inspired Classic Blue Palette
02. Rusty Red with Colour of the Year Classic Blue
03. A Nature-Inspired Classic Blue & Olive Palette
04. A Water Inspired Classic Blue Palette
05. Colour of the Year Classic Blue with Saffron
06. A Raspberry and Classic Blue Colour Palette
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