6 Palettes Inspired by Pantone’s Colour of the Year

January 10, 2020

2020 Colour of the year Pantone's Classic Blue | 6 colour palettes

Back in December, Pantone announced their 2020 Colour of the Year selection to be 19-4052 Classic Blue.

Chosen for it’s timeless and enduring characteristics, Pantone picked this colour to bring a “sense of peace and tranquillity to the human spirit, offering refuge” as we enter a new decade.

Described as solid, reflective and dependable, Classic Blue is reminiscent of the sky just before nightfall. It “provides an anchoring foundation,” says Leatrice Eiseman, Executive Director of The Pantone Color Institute. But she continues, it also “encourages us to look beyond the obvious to expand our thinking, challenging us to think more deeply, increase our perspective and open the flow of communication.”

The Qualities of Pantone’s Colour of the Year Classic Blue in Marketing & Brand Design

In marketing and brand design, blue is a comforting and calming colour because it’s one we are so familiar with. For instance, blue is the colour of the skies and the seas. It makes you feel at ease. When used in marketing, serene blue projects honesty, loyalty and security. Therefore, it’s the perfect colour to build trust and signify strength.

Above all, what I love about this year’s choice is just how versatile Classic Blue is.

You can match it with practically any colour. For example, it’s a dependable counterpart that makes you feel at ease next to fiery red, bright saffron or raspberry pink.

So today, I’m sharing 6 colour palettes inspired by Pantone’s 19-4052 Classic Blue. Scroll on to enjoy a classic blue lookbook for the year ahead.

01. A Winter Inspired Classic Blue Palette

2020 Colour of the year Pantone's Classic Blue with Camel and Ice

02. Rusty Red with Colour of the Year Classic Blue

2020 Colour of the year Pantone's Classic Blue with Red and Peach

03. A Nature-Inspired Classic Blue & Olive Palette

2020 Colour of the year Pantone's Classic Blue with Olive

04. A Water Inspired Classic Blue Palette

2020 Colour of the year Pantone's Classic Blue with Aqua

05. Colour of the Year Classic Blue with Saffron

Pantone's Classic Blue with Merrigold and Robin's Egg Blue

06. A Raspberry and Classic Blue Colour Palette

Pantone's Classic Blue with Pink and Raspberry

Looking for more branding related content? Here are more posts that may be of interest!

Branding

Vibrantly designing brands and websites with meaningful creativity.
For big-hearted, graciously ambitious & style-minded entrepreneurs worldwide from South Surrey, BC, Canada. 

Share your story, sell artfully.