Website SEO (or search engine optimization) may not be the prettiest thing to talk about BUT it is an important part of any web design project. So, today I’m sharing some simple SEO tips to help get you found online.
Why is SEO so important? Well, search engine optimization will help you rank for important keywords in your industry, ultimately helping your customers find you! So, to help you get more leads for your business, here are 4 simple SEO tips you can apply today.
SEO Tip #1 – Boost your Relevance
Did you know that occasionally refreshing your home page content will help boost your rankings? Search engines are designed to show people relevant content. That’s their job! So, the more recent your content, the more likely it will be relevant to a search. Therefore, the more likely you will rank higher in search results.
Called the “google caffeine” update of 2011, keeping your site fresh will boost your SEO relevance. Obviously, freshly pressed coffee is so much better than that cup you reheated from hours ago!
SEO Tip #2 – Build your Authority
Have you ever thought about linking to sites that are already ranking well for your keywords? This SEO tip may be counterintuitive but creating these links tell search engines you are associated with already trusted, relevant and helpful content.
How could you implement this on a home page? Well, a comparison chart showing how you stack up against others in your industry may convince customers to go with you. Plus, being transparent about your offerings builds trust with your customers too.
In fact, I’m going to build this page authority by linking to a great read for anyone that wants to learn more about SEO basics from the team at Clickminded.
SEO Tip #3 – Don’t give Mixed Messages
SEO Tip #4 – Optimize those Image Files
The last tip on the list! Make sure to optimize your image files before uploading them to your website. When you upload an image, the file name and other fields such as “alt text” tell search engines (and visually-impaired users) what the image is about.
Don’t stuff these fields with lots of keywords! Use a key phrase that accurately describes your picture & everyone will be happy! Google, your users and you for the extra traffic boost.
What do you think of these simple SEO tips? I’d love to hear which ones you’ll be implementing on your website. Drop me a note in the comments below!
Related Post: Is my Web Design really that Important?
Related Post: Should you Invest in a Professional Website?
Behind the blog
I’m Vanessa. The Founder & Creative Director of Vanessa Bucceri Creative.
We work with ambitious service professionals who are ready to uplevel their brand identity so they can flourish in their businesses. We show style-minded business owners just like you how to connect with your audience through artful branding & web design - all while truly listening to your vision and intuitively bringing it to life.
More About VBC
Welcome to Allora! A bi-monthly digest sharing style and strategy related to branding, web design, and business ownership for graciously ambitious service professionals.
Allora, what’s new?
