March 20, 2019
I’ve been using Later, the Instagram scheduler since I first launched my business about a year ago. For those of you not familiar with the app, it’s a marketing platform that allows you to schedule all your Instagram content in advance. Since I have been using it consistently for the past year, I thought it was time for a product review.
Later is a social media scheduling app. First developed for Instagram, you can also use it for Facebook and Pinterest.
It allows me to schedule a month of Instagram content in an afternoon, so I can spend more time focusing on all the other things in my business.
I find the free version of Later is perfect for my business needs. Every month I set aside a 4 to 6-hour block of time to schedule my Instagram content.
First, I gather my images and upload them into the Later app. Next, I drag the images onto the weekly scheduler accounting for things such as:
Next, I check the feed preview to see how it all looks from my profile page. I’ll adjust as needed here making sure colours are balanced and pictures of me are showing up frequently enough.
Then, with my feed balanced, I start composing my post captions and adding my hashtag groupings.
A few things I always try to do with every post:
I really do love this app – so much so that I’ve never tried another Instagram scheduler. Here are just a few reasons why I’m a happy and loyal customer:
I’m Vanessa, a west coast Canadian girl obsessed with all things design who left her corporate gig to build websites for like-minded creative entrepreneurs. I’d love to help you too!
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