March 20, 2019
I’ve been using Later, the Instagram scheduler since I first launched my business in May of 2018. For those of you not familiar with the app, it’s a marketing platform that allows you to schedule all your Instagram content in advance. Since I have been using it consistently for the past year, I thought it was time for a product review.
Later is a social media scheduling app. First developed for Instagram, you can also use it for Facebook, Twitter and Pinterest.
It allows me to schedule a month of Instagram content in an afternoon, so I can spend more time focusing on all the other things in my business.
I find the free version of Later is perfect for my business needs. Every month I set aside a 4 to 6-hour block of time to schedule my Instagram content.
First, I gather my images and upload them into the Later app. Next, I drag the images onto the weekly scheduler accounting for things such as:
Next, I check the feed preview to see how it all looks from my profile page. I’ll adjust as needed here making sure colours are balanced and pictures of me are showing up frequently enough.
Then, with my feed balanced, I start composing my post captions and adding my hashtag groupings.
A few things I always try to do with every post:
TIP! Use the Saved Captions feature to save all your hashtags in groups based on the content you share. I have hashtag groups for small business branding, web design, Showit website templates, social media and more! I even have a saved caption with all the emoji’s I use frequently and with my photographer’s account info for quick tags.
I really do love this Instagram scheduler app. Here are just a few reasons why I’m a happy and loyal customer:
Ready to try it out yourself? Use my link below and get an extra 10 free posts per month!
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I’m Vanessa, a west coast Canadian girl obsessed with all things design who left her corporate gig to build websites for like-minded creative entrepreneurs. I’d love to help you too!
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