Investing in your business can be a scary leap of faith. It’s especially hard when finances are tight and funds are scarce at the beginning. In my first two years of business, there wasn’t much revenue to work with so I had to be selective with where the money went. Investing in My Business – […]
In 2019, I started the tradition of picking a word of the year for myself. At the time, I was eight months into my business and feeling very much like a newbie entrepreneur. Leads were few and far between. Projects I did book were sporadic and life felt very unsettled. Reflecting on My 2019 Word […]
Social Media has become a daily habit for most of us. Because of this, an important part of any business marketing strategy is social media. Your ideal customers are using it so how do you connect with them in a meaningful way? Today, I’m sharing 5 tips to help you build an effective social media […]
Say you booked a web design consult with me… what would that look like? Well, most clients use the time to tell me all about their business – what they do, who they serve & how they help. They tell me about what they need and I spend a lot of time listening. Once I […]
You’ve launched your website and have a client capturing contact page. All that’s left is a marketing strategy to get web traffic and convert it into leads. Sounds simple enough right? But, how do you actually drive people to your website? If you are like most business owners (me included!), you are probably trying to […]
Do you ever feel overwhelmed by all the decisions that come with running a small business? Maybe, you’ve wished you could know what your audience needs and wants. Well, I’m here to tell you there is a way – survey your audience! I don’t know about you, but I’ve found that I’m a pretty good […]
As August quickly approaches, I’ve been thinking a lot about where I was this time last year and reflecting on the female business influencers that have made such an impact on my life. So, I thought I would share with you my top 5 list in hopes that you may find some business inspiration from […]
We’ve all been sucked in by online quizzes. You know which ones I’m talking about… The kind that Buzzfeed has dedicated an entire section of their website too. In doing my due diligence and research for this article, I discovered the following truth’s about myself: Fascinating right? Hmm… not so much! But what is fascinating […]
After weeks of slaving away on your website and getting all the details just so, the last thing on your mind may be how to launch your new website. But, I look at it as a great opportunity. At the beginning of your business, this will be the time when you have the most traffic […]
We work with ambitious service professionals who are ready to uplevel their brand identity so they can flourish in their businesses. We show style-minded business owners just like you how to connect with your audience through artful branding & web design - all while truly listening to your vision and intuitively bringing it to life.
Welcome to Allora! A bi-monthly digest sharing style and strategy related to branding, web design, and business ownership for graciously ambitious service professionals.