In 2019, I started the tradition of picking a word of the year for myself. At the time, I was eight months into my business and feeling very much like a newbie entrepreneur. Leads were few and far between. Projects I did book were sporadic and life felt very unsettled. Reflecting on My 2019 Word […]
My Top 5 Lessons Learned In The First Year Of Business On May 31st, I celebrated the 1st anniversary of my web design business! To commemorate the occasion, I wanted to reflect back on the tough lessons I learned and as I started to brainstorm ideas the list kept growing! To say this first year […]
Social Media has become a daily habit for most of us. Because of this, an important part of any business marketing strategy is social media. Your ideal customers are using it so how do you connect with them in a meaningful way? Today, I’m sharing 5 tips to help you build an effective social media […]
Say you booked a web design consult with me… what would that look like? Well, most clients use the time to tell me all about their business – what they do, who they serve & how they help. They tell me about what they need and I spend a lot of time listening. Once I […]
You’ve launched your website and have a client capturing contact page. All that’s left is a marketing strategy to get web traffic and convert it into leads. Sounds simple enough right? But, how do you actually drive people to your website? If you are like most business owners (me included!), you are probably trying to […]
Do you ever feel overwhelmed by all the decisions that come with running a small business? Maybe, you’ve wished you could know what your audience needs and wants. Well, I’m here to tell you there is a way – survey your audience! I don’t know about you, but I’ve found that I’m a pretty good […]
Today, I’m taking a look back to the end of summer with my Studio Spotlight September 2018 edition. Studio Spotlight September 2018 – What’s New? Website launch – Art2Detour.com This project was near & dear to my heart. Belle at Art 2 Detour childcare used to watch my son and they still have a special […]
We’ve reached the summer halfway point and it’s time for a look back to last month with My Creative Studio Spotlight July 2018 edition. Studio Spotlight July 2018 – Goals: Blogging Consistently and Establishing an Editorial Calendar I struggled in June to hit my goal of 2-3 blog posts a month. A big factor was […]
As August quickly approaches, I’ve been thinking a lot about where I was this time last year and reflecting on the female business influencers that have made such an impact on my life. So, I thought I would share with you my top 5 list in hopes that you may find some business inspiration from […]
We’ve all been sucked in by online quizzes. You know which ones I’m talking about… The kind that Buzzfeed has dedicated an entire section of their website too. In doing my due diligence and research for this article, I discovered the following truth’s about myself: Fascinating right? Hmm… not so much! But what is fascinating […]
A behind-the-scenes look into the running of my branding and web design studio in what I call Studio Spotlight June 2018 edition. See my web stats, if I achieved my monthly goals, what I’m reading and listening too plus what we published on the blog last month.
Today I’m taking you behind the scenes of my business in what I’m calling My Creative Studio Spotlight May 2018 edition. When I think about the bloggers and online business owners I’ve learned the most from, they tend to be the ones that are most open and upfront about their industry. I admire those that […]
We work with ambitious service professionals who are ready to uplevel their brand identity so they can flourish in their businesses. We show style-minded business owners just like you how to connect with your audience through artful branding & web design - all while truly listening to your vision and intuitively bringing it to life.
Welcome to Allora! A bi-monthly digest sharing style and strategy related to branding, web design, and business ownership for graciously ambitious service professionals.