January 8, 2019
I’m so excited to start a New Year with the launch of my latest project – event designer branding and website design for KMN Events Co.! After months of work crafting her brand identity and designing her Showit website, I’m thrilled to see her online home go live.
Kristina has such a great sense of style so collaborating with her on this project was a dream. The resulting brand and website is a complete reflection of her sense of vision and attention to detail. I’m confident it will serve her business well in the years to come.
Kristina wanted her brand to feel exciting and luxurious. She strongly believes in quality and sources only the best linens and decor items for her clients. As such, her brand and website needed to be classic and sophisticated.
In contrast, her photo booth services provide fun and humour to any gathering so her brand couldn’t be too conservative. Overall, we found some creative ways to inject some fun into her website while still showcasing beautiful event design.
The Identity Design for KMN Events Co. needed to appeal to both modern brides and grooms plus potential corporate clients looking for beautiful decor, event set up & take down service, and her GIF photo booth.
To accomplish this we used a soft pastel colour palette and a traditional font for titles and headings.
The letters in her business name lent themselves naturally to a geometric treatment. While we did consider a more traditional monogram, the geometric design is contemporary appealing to both wedding and corporate clientele.
For a sense of whimsy, we incorporated small details into her logo. The “co” hanging from her initials in the primary logo makes it feel like a photo booth prop and the gradient in her letter mark logo is fresh and on trend.
The biggest challenge with Kristina’s website was balancing her two key services – event design and decor rentals with her photo booth service. So, we did a few things to make sure visitors will be clear on her offerings.
By creating a detailed menu highlighting her two main services, online customers will easily be able to see what Kristina offers. Also, they’ll be able to navigate quickly to the appropriate sections of her services page.
On the home page, rather than simply speaking to her services in general, we show she offers event design and photo booth rentals. Links to both services are provided to take clients directly to the information they are interested in.
On her services page, I added a small navigation feature just below the fold. Once again, it asks guests how we can best serve them – event decor or photo booth services.
Of course, the one outcome we hope to accomplish with guests to Kristina’s site is to get clients to book her services. To increase these conversions we did the following:
Here is a preview of her brand new online home, custom built on Showit. Finally, to view her website navigate over to https://kmnevents.com.
Like what you see? In addition to Kristina’s project, here is a sample of some of my other small business branding projects.
Share your story, sell artfully.