How to Get Client Reviews That Tell a Memorable Story

We see client reviews on practically every website that’s got something to sell. Have you ever wondered why?

Good Client Reviews Matter

• 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising – NIELSEN
• 88% of consumers trust user reviews just as much as personal recommendations – BRIGHT LOCAL STUDY

Positive testimonials make a difference in securing work as a service provider. But, how do you get solid feedback you can actually use?

Introducing The Client Success Story

What if we aimed to create client success stories instead?

As per Jennifer Aaker from Stanford, “A story is up to 22x more memorable than facts alone.”

A good story is memorable by design. When filled with emotion and fact, it will appeal to both sides of our brain: slow + rational and fast + emotional.

So, how do we create a client success story?

Probing questions to ask your clients for story-worthy customer success feedback:

Every story has a beginning, middle, and end. When you gather feedback, ask your clients questions that relate to every stage of their experience:

The BEFORE state:

• What was your biggest challenge before working with me?
• How did that challenge make you feel or what frustrated you the most?

Their EXPERIENCE with you:

• Describe your favorite part of our time together. Least favorite?
• What would you say to someone on the fence about working with me?

The TRANSFORMATION:

• What changed in your business after working with me?
• Are there specific results you can share?
• How do you feel now?

Now, wherever you use client reviews in your business, present them as a success story.

Potential customers will relate to the struggles, visualize working through your process, and see themselves achieving success in the end.