October 25, 2021
We see client reviews on practically every website that’s got something to sell. Have you ever wondered why?
Positive testimonials make a difference in securing work as a service provider. But, how do you get solid feedback you can actually use?
What if we aimed to create client success stories instead?
As per Jennifer Aaker from Stanford, “A story is up to 22x more memorable than facts alone.”
A good story is memorable by design. When filled with emotion and fact, it will appeal to both sides of our brain: slow + rational and fast + emotional.
So, how do we create a client success story?
Every story has a beginning, middle, and end. When you gather feedback, ask your clients questions that relate to every stage of their experience:
Now, wherever you use client reviews in your business, present them as a success story.
Potential customers will relate to the struggles, visualize working through your process, and see themselves achieving success in the end.
Take the quiz
Share your story, sell artfully.
© 2022 Vanessa Bucceri Creative