March 14, 2019
Website SEO (or search engine optimization) may not be the prettiest thing to talk about BUT it is an important part of any web design project. So, today I’m sharing some simple SEO tips to help get you found online.
Why is SEO so important? Well, search engine optimization will help you rank for important keywords in your industry, ultimately helping your customers find you! So, to help you get more leads for your business, here are 4 simple SEO tips you can apply today.
Did you know that occasionally refreshing your home page content will help boost your rankings? Search engines are designed to show people relevant content. That’s their job! So, the more recent your content, the more likely it will be relevant to a search. Therefore, the more likely you will rank higher in search results.
Called the “google caffeine” update of 2011, keeping your site fresh will boost your SEO relevance. Obviously, freshly pressed coffee is so much better than that cup you reheated from hours ago!
Have you ever thought about linking to sites that are already ranking well for your keywords? This SEO tip may be counterintuitive but creating these links tell search engines you are associated with already trusted, relevant and helpful content.
How could you implement this on a home page? Well, a comparison chart showing how you stack up against others in your industry may convince customers to go with you. Plus, being transparent about your offerings builds trust with your customers too.
The last tip on the list! Make sure to optimize your image files before uploading them to your website. When you upload an image, the file name and other fields such as “alt text” tell search engines (and visually-impaired users) what the image is about.
Don’t stuff these fields with lots of keywords! Use a key phrase that accurately describes your picture & everyone will be happy! Google, your users and you for the extra traffic boost.
Share your story, sell artfully.