Today, I’m going back to basics and looking at the one most valuable and powerful thing on your web page – a call to action. The number one rule of web design is every page should end with a strong call to action.
What is a Call to Action?
A call to action is anything that asks your website reader to take action or interact with your business in some way. Examples of a call to action may be:
- Click a button
- Click a link
- Fill out a contact form
- Subscribe to an email list
- Follow a social media feed
- Call for an appointment
- Buy now
- Shop Online
- Sign up for an event or webinar
- etc, etc, etc….
Why do I need a Call to Action on my Web Page
As business owners, we are 100% familiar with how our business runs. However, new clients first interacting with your brand will have no clue about how you operate. So, you need to tell them!
Sometimes it’s hard to take that step back and look at your business as if you were a brand new customer but I think it’s important to do so.
Remember, the one purpose of your website is to get passive, online browsers to take action with your business. In order for them to do so, you need to come out and ask them. Make sure your web content guides the visitor to that end action that you’d like them to take.
If Call to Actions are so great & powerful, should I have them all over my web page?
A strong call to action is a valuable part of your web page content but this does not mean they should be everywhere on your page. In fact, the fewer calls to action (or CTA for short) the better.
You know the saying:
Well, too many CTA’s is never good. Think about a time you landed on a webpage and were bombarded with flashing ads all over the place, bright text, strong visuals, and crazy animations. You didn’t know where to look right?
Too many CTA’s will result in visitors taking no action at all because they don’t know which one to choose! In fact, they’ll probably leave your website and never come back because it’s too complicated to interact with your business.
So what’s the best way to use a Call to Action on my web page?
I’m so glad you asked!
First off, every web page on your site should have a specific purpose with one end goal in mind.
For example,
- A contact page goal may be to fill out your contact form.
- An about page goal may be to describe how your business helps your ideal client and then have them book a consult.
- Your services page may be to list your packages then have your customer book an appointment online.
Your images and website copy should address the one key purpose of your page. Then, be sure to give a bold call to action so visitors know exactly what’s expected of them if they want to interact with you!
But, be sure not to distract your readers with other, unnecessary actions. It’s ok if you have one or two calls out to read your blog or check out your portfolio, but the main action should be strongly emphasized.
TIP! And remember, the more links to external pages or social media feeds, the more likely you will lose your audience to those pages. The intention of social media should be to bring followers to your website and not the other way around.And no article about Calls to Action would be complete without a Call to Action, so here is yours:
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Behind the blog
I’m Vanessa. The Founder & Creative Director of Vanessa Bucceri Creative.
We work with ambitious service professionals who are ready to uplevel their brand identity so they can flourish in their businesses. We show style-minded business owners just like you how to connect with your audience through artful branding & web design - all while truly listening to your vision and intuitively bringing it to life.
More About VBC
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