September 11, 2018
Today, I’m going back to basics and looking at the one most valuable and powerful thing on your web page – a call to action. The number one rule of web design is every page should end with a strong call to action.
A call to action is anything that asks your website reader to take action or interact with your business in some way. Examples of a call to action may be:
As business owners, we are 100% familiar with how our business runs. However, new clients first interacting with your brand will have no clue about how you operate. So, you need to tell them!
Sometimes it’s hard to take that step back and look at your business as if you were a brand new customer but I think it’s important to do so.
Remember, the one purpose of your website is to get passive, online browsers to take action with your business. In order for them to do so, you need to come out and ask them. Make sure your web content guides the visitor to that end action that you’d like them to take.
A strong call to action is a valuable part of your web page content but this does not mean they should be everywhere on your page. In fact, the fewer calls to action (or CTA for short) the better.
You know the saying:
Well, too many CTA’s is never good. Think about a time you landed on a webpage and were bombarded with flashing ads all over the place, bright text, strong visuals, and crazy animations. You didn’t know where to look right?
Too many CTA’s will result in visitors taking no action at all because they don’t know which one to choose! In fact, they’ll probably leave your website and never come back because it’s too complicated to interact with your business.
I’m so glad you asked!
First off, every web page on your site should have a specific purpose with one end goal in mind.
Your images and website copy should address the one key purpose of your page. Then, be sure to give a bold call to action so visitors know exactly what’s expected of them if they want to interact with you!
But, be sure not to distract your readers with other, unnecessary actions. It’s ok if you have one or two calls out to read your blog or check out your portfolio, but the main action should be strongly emphasized.TIP! And remember, the more links to external pages or social media feeds, the more likely you will lose your audience to those pages. The intention of social media should be to bring followers to your website and not the other way around.
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Share your story, sell artfully.