How to Make Better Use of Testimonials on your Website

Client testimonials are an important part of any website. When first impressions matter the most, testimonials effectively demonstrate credibility. They are one of the best ways to build respect by showing your expertise in a relatable way.

Since testimonials are so important, let’s look at how to best incorporate them into your web design.

How to Make Better Use of Testimonials on Your Website

1. Skip a website testimonials page & use them throughout your web design instead.

You have a limited amount of time to capture someone’s attention when they land on your website. Typically, most users won’t navigate to a website testimonial page. So why clutter your navigation and hide all those amazing client testimonials on a page no one reads?

For the best results, positive reviews should be dispersed throughout your website.

Imagine the power of using your best reviews on your services or about page. Website visitors will see that you have what they are looking for and that others endorse your offerings too.

2. Don’t include the entire review – pick the best phrase for the most impact.

Why risk distracting readers with all the details when you can keep it short and sweet?

Website testimonials should be concise and to the point. When you publish paragraph-long reviews, it’s likely that skimming readers will miss the most meaningful part of a good testimonial.

One key phrase from a review will always have a bigger impact than a detailed paragraph which the reader may not even bother to read.

3. Include a name & a picture if you can.

A good website shows your prospective clients how your product or service will transform their lives. Reading first-hand accounts of others, just like them, will immediately make you relatable to your audience.

If you can let your audience see who is leaving the review, they are more likely to relate to them.  They can picture themselves having the same transformation and are more likely to reach out to you for help.

4. Use testimonials that provide a measurable outcome.

If you want your website testimonials to make a big impact, it’s important to use ones that prove you can deliver results.

Reviews such as “she’s great” or “loved working with her” are fine in building credibility but imagine if your testimonials provided a measurable outcome.

Think about it – if you were looking to invest in web design which testimonial would persuade you more? Testimonial A – “she’s a dream to work with” OR testimonial B – “I tripled my revenue in the first month after launching my new website”.

You picked B, didn’t you?

Proven results are way more likely to move readers to take action and hire you!