Launching a website is such an adrenaline rush. It’s the cumulation of your vision, purpose, creative expression, and hope for connection with your ideal clients. However, it’s easy to get lost in the branding colours, logos, images, and copywriting and completely forget about some of the most critical elements… those legal requirements for websites that […]

It all starts with a vision. One of the first things I establish with my design clients is a clear vision statement for their brand. This brief bio is foundational for everything we create moving forward – and today I’d love to share my brand vision formula with you! The Brand Vision Formula Above everything […]

I used to be afraid to use my voice. A quiet kid, I never raised my hand in class. In my twenties, I lived with a fear of saying or doing the wrong thing. I actively avoided any kind of attention that might make me look foolish. Becoming a mom in my thirties, my mindset […]

It’s only natural to compare ourselves to others. When you are in the early stages of a new small business, it’s tempting to look at what others are doing and follow the crowd. You don’t want to do the wrong thing but you understand that blending in won’t get you far. As a brand designer, […]

Working with a web designer should be a fun and uplifting experience. It often means you’ve been in your business for a few years and are starting to see great success. You have a clear understanding of your clientele and need a website that hones in on their pain points and desires. You’re ready for […]

We see client reviews on practically every website that’s got something to sell. Have you ever wondered why? Good Client Reviews Matter 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising – NIELSEN 88% of consumers trust user reviews just as much as personal recommendations – BRIGHT LOCAL […]

Building credibility online is an essential part of marketing yourself as a service provider. Trust is hard to earn when there is a sea of others offering similar services. Proving yourself can take time but there are ways to build credibility on your website and show you’re a trusted advisor. Here’s how: #1 – Media […]

In my past life, I worked for 10+ years at a large telecommunications company. While the pay and benefits were okay, I often felt isolated and alone – like no one understood me and my contributions didn’t matter. So, I switched careers and started my own branding & web design studio. Since 2018, I have […]