The Blog

I’ve been doing a lot of reflecting on values lately – what I stand for, why those things are important and what I want my small business core values to be. One of the recurring themes was around service and how it matters. Be generous, pay it forward, and care more. Give and serve. But […]

One of my favourite go-to places for branding inspiration is Pinterest. In fact, at the start of any branding project, I recommend my clients build their own mood board. What’s a mood board? Well, it’s simply a collection of images that represent the overall look and feel of your business. But, before you get started, […]

Do you ever feel overwhelmed by all the decisions that come with running a small business? Maybe, you’ve wished you could know what your audience needs and wants? Well, I’m here to tell you there is a way – survey your audience! I don’t know about you, but I’ve found that I’m a pretty good […]

Today, I’m taking a look back to the end of summer with my Studio Spotlight September 2018 edition. Studio Spotlight September 2018 – What’s New? Website launch – Art2Detour.com This project was near & dear to my heart. Belle at Art 2 Detour childcare used to watch my son and they still have a special […]

How to make a strong emotional connection with your audience – the psychology of branding for your business. Why you need a Brand Identity How do others relate to your business? Just like individuals have personalities, your brand also has personality traits. It is the job of your brand identity – your logo, colours, type […]

Last week, my client Barb and I celebrated the launch of her hair salon website for Colour Tech Hair Studio in Langley, BC. The Branding Process Being an established business since 1991, Barb already had a brand colour that she loved. We kept the blue that her hair studio is known for, pairing it with lots […]