A couple of weeks ago, I attended a virtual field trip on how to shape your thoughts through poetry with the Napkin Poetry Review. Not only was it fascinating to learn about the benefits of a poetry habit for business owners like ourselves, but I also discovered a big milestone… The simple trunk – a […]
Do you remember when Marie Kondo hit the world by storm and minimalism was all the rage? That was when many of us latched onto the idea that we should own less but better. We waded through piles of clothes, knick-knacks, and kitchen utensils, picking up each one to ask ourselves whether these items sparked […]
This post was originally published on August 19, 2021, and updated on November 29, 2023. In early 2021, I had the dear pleasure of helping London, UK based systems and automation consultant Claire Whittaker with branding & web design. Her business was moving in a new direction and it was time to bring her name […]
Is your website feeling a little stale or outdated? When I build sites for clients, my hope is they will evolve and grow as their business does. So, if you’ve invested in a great website, often a complete overhaul isn’t the answer. There are other ways to make your tired-looking website feel fresh again. Here […]
One of my favourite website pages to design is the contact page. Why? Well, it needs to have all your important contact info yet not be overly cluttered or distracting. It should provide some helpful information and urge visitors to get in touch with you. It’s also a great page to have a little fun […]
As a web designer who uses the word branding constantly, I can totally understand that the word itself can seem like a buzzword. So, today I want to take that buzzword and turn it into your business asset. Think of branding like an iceberg. While the tip of the iceberg is the design we can […]
When I first received Event Planner Kavita Mohan’s inquiry for branding and website design, I was so excited! I knew Kavita’s eye for refined aesthetics combined with my love for graphic design would be a perfect partnership. Therefore, I’m thrilled to share what we created with you today. Wedding & Event Planner Branding The glamourous […]
Colour is an emotional cue. It helps us see, makes us feel & impacts our behaviour. When picking your brand colours, it’s important to consider the qualities associated with them. The goal of branding is to appeal to your ideal clients and establish a connection. Colour is one of the easiest ways to do this. […]
Janelle & I first connected in the summer of 2020. She was looking for someone to design her personal branding in preparation for her book launch and new sexual health program, Reimagining The Talk. Being a mom myself, I was excited at the opportunity to work with Janelle. Today, I’m excited to share what we […]
Sometimes, a standard contact form just won’t do. No need to search for another form app to embed on your website. Showit form inputs are versatile enough to create an attractive and functional application form. Let me show you how! How to Make a Showit Application Form Using the in-App Form Inputs My client Kim […]
Nothing sets your brand tone more than a great font. Finding the perfect font in a sea of choices can be overwhelming. So today, I’m rounding up a few of my favourite serif fonts that are sharp and elegant. Here Are 6 Fierce and Elegant Serif Fonts for a Unique Brand Look Do you recognize […]
Before we dig into all the ways to celebrate wins in your business, I want to address a couple of things. Notice how I used the word uplifting in my title? Please, don’t minimize your accomplishments by describing them as small. All wins are important to acknowledge, regardless of how big or small they may […]
We work with ambitious service professionals who are ready to uplevel their brand identity so they can flourish in their businesses. We show style-minded business owners just like you how to connect with your audience through artful branding & web design - all while truly listening to your vision and intuitively bringing it to life.
Welcome to Allora! A bi-monthly digest sharing style and strategy related to branding, web design, and business ownership for graciously ambitious service professionals.