blog

Investing in your business can be a scary leap of faith. It’s especially hard when finances are tight and funds are scarce at the beginning. In my first two years of business, there wasn’t much revenue to work with so I had to be selective with where the money went. Investing in My Business – […]

I’m so excited to share my latest project with you today – the new branding and web design for Pink Moon Jewelry. The creative direction was inspired by pink sand deserts, crystals and connection. Pink Moon’s mantra is jewelry with purpose and this very much inspired the overall brand story as you can see in […]

A custom website design or a pre-designed website template – What’s the difference & how to know what’s best for your business?⁠ If you’re looking to set up a website, there are so many options and it can be really difficult to choose the best one for you. So today, I’m going to break down […]

Today I’d like to share a little behind the scenes of the website design for Krys B Sweet Treats. This site launched back in November just in time for Christmas cookie sales! Keep scrolling to see the creative direction behind this cookie shop website design! The Design Inspiration & Creative Direction This project was such […]

With so many businesses marketing through social media these days, I often hear the question “do I need a website for my business?” As a web designer, I might be a little biased. Yes, you absolutely need one! Today I’m sharing 6 proven reasons why I think a website is important for your business. 1. […]

Today I’d like to introduce you to my Showit template shop! This shop has been in the works for some time and I’m so excited (even a little scared) to share it with you here! “Perfectionism is hiding” – what powerful words those are by the incredible Seth Godin⁠. Being a creator is scary. You put […]

A big part of a successful website is copywriting. While images, colour, fonts and graphics all help convey a message, your words are so important in telling your brand story. ⁠Enter the brand voice. What is Brand Voice? Defined by CoSchedule as “the personality and emotion infused into a company’s communication.” Your brand voice is […]

As I catch up on my portfolio of work from 2019, today I’m so excited to share more about the interior decor web design project for Layered Home and Living! Layered Home and Living is a new home decor and furniture retail store in Port Coquitlam BC. The owner, Liliana, was looking for a simple, […]

In 2019, I started the tradition of picking a word of the year for myself. At the time, I was eight months into my business and feeling very much like a newbie entrepreneur. Leads were few and far between. Projects I did book were sporadic and life felt very unsettled. Reflecting on My 2019 Word […]

Back in December, Pantone announced their 2020 Colour of the Year selection to be 19-4052 Classic Blue. Chosen for it’s timeless and enduring characteristics, Pantone picked this colour to bring a “sense of peace and tranquillity to the human spirit, offering refuge” as we enter a new decade. Described as solid, reflective and dependable, Classic […]

A mood board is the first deliverable in any design project. After a design consult, a brand discovery questionnaire and a little Pinterest collaboration, I take your descriptions of your business and translate those words into a visual design direction.⁠ A combination of colours, typography, patterns, textures and images, mood boards pull inspiration together to […]

My Top 5 Lessons Learned In The First Year Of Business On May 31st, I celebrated the 1st anniversary of my web design business! To commemorate the occasion, I wanted to reflect back on the tough lessons I learned and as I started to brainstorm ideas the list kept growing! To say this first year […]