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Last week we launched the new branding and web design for KH Masonry. I’m so excited to share all the project details with you here! KH Masonry Branding The Design Inspiration For this project, we were after an honest and trustworthy design. The branding for KH Masonry had to reflect their quality workmanship and craftsmanship. […]

Masonry branding and web design for Ken the Mason

KH Masonry Branding and Showit Website Design

Investing in your business can be a scary leap of faith. It’s especially hard when finances are tight and funds are scarce at the beginning. In my first two years of business, there wasn’t much revenue to work with so I had to be selective with where the money went. Investing in My Business – […]

4 Unexpected Benefits From Investing In Your Business

benefits of investing in your small business

I’m so excited to share my latest project with you today – the new branding and web design for Pink Moon Jewelry. The creative direction was inspired by pink sand deserts, crystals and connection. Pink Moon’s mantra is jewelry with purpose and this very much inspired the overall brand story as you can see in […]

Pink Moon Shopify Web Design Mockup

Pink Moon Jewelry Branding & Shopify Web Design

A custom website design or a pre-designed website template – What’s the difference & how to know what’s best for your business?⁠ If you’re looking to set up a website, there are so many options and it can be really difficult to choose the best one for you. So today, I’m going to break down […]

Tablet mockup of web design services. Custom design or a template solution? how to know what's best.

Custom Design or Website Template: How to Know What’s Best?

Today I’d like to share a little behind the scenes of the website design for Krys B Sweet Treats. This site launched back in November just in time for Christmas cookie sales! Keep scrolling to see the creative direction behind this cookie shop website design! The Design Inspiration & Creative Direction This project was such […]

Krys B Sweet Treats | Cookie Shop Website Design

With so many businesses marketing through social media these days, I often hear the question “do I need a website for my business?” As a web designer, I might be a little biased. Yes, you absolutely need one! Today I’m sharing 6 proven reasons why I think a website is important for your business. 1. […]

Why a website is important for your small business

6 Proven Reasons Why a Website Is Important

A big part of a successful website is copywriting. While images, colour, fonts and graphics all help convey a message, your words are so important in telling your brand story. ⁠Enter the brand voice. What is Brand Voice? Defined by CoSchedule as “the personality and emotion infused into a company’s communication.” Your brand voice is […]

Prompts to help you find your brand voice

How to Find Your Brand Voice With These Easy Prompts

As I catch up on my portfolio of work from 2019, today I’m so excited to share more about the interior decor web design project for Layered Home and Living! Layered Home and Living is a new home decor and furniture retail store in Port Coquitlam BC. The owner, Liliana, was looking for a simple, […]

Interior Decor Web Design | Layered Home and Living

Interior Decor Web Design | Home Page for Layered Home and Living

In 2019, I started the tradition of picking a word of the year for myself. At the time, I was eight months into my business and feeling very much like a newbie entrepreneur. Leads were few and far between. Projects I did book were sporadic and life felt very unsettled. Reflecting on My 2019 Word […]

My 2020 word of the new year is harmony

Hello Harmony! My Word of the New Year

Back in December, Pantone announced their 2020 Colour of the Year selection to be 19-4052 Classic Blue. Chosen for it’s timeless and enduring characteristics, Pantone picked this colour to bring a “sense of peace and tranquillity to the human spirit, offering refuge” as we enter a new decade. Described as solid, reflective and dependable, Classic […]

A 2020 Lookbook for Pantone's Classic Blue

6 Palettes Inspired by Pantone’s Colour of the Year

A mood board is the first deliverable in any design project. After a design consult, a brand discovery questionnaire and a little Pinterest collaboration, I take your descriptions of your business and translate those words into a visual design direction.⁠ A combination of colours, typography, patterns, textures and images, mood boards pull inspiration together to […]

What Is a Mood Board and Why Are They Important?

brand inspiration mood board for talent collective

Today I’m excited to announce the launch of my latest web design project for portrait photographer Marsha Kwasnicki! Marsha is a South Surrey / White Rock photographer specializing in beauty, personal branding and family portraiture. Her style is elegant and emotive, so I really enjoyed the challenge of working with darker tones. Marsha came to […]

Squarespace web design for portrait photographer Marsha Kwasnicki

Portrait Photographer Web Design | Marsha Kwasnicki

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Behind the blog

I’m Vanessa. The Founder & Creative Director of Vanessa Bucceri Creative.

We work with ambitious service professionals who are ready to uplevel their brand identity so they can flourish in their businesses. We show style-minded business owners just like you how to connect with your audience through artful branding & web design - all while truly listening to your vision and intuitively bringing it to life.

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Welcome to Allora! A bi-monthly digest sharing style and strategy related to branding, web design, and business ownership for graciously ambitious service professionals.

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