blog

With so many businesses marketing through social media these days, I often hear the question “do I need a website for my business?” As a web designer, I might be a little biased. Yes, you absolutely need one! Today I’m sharing 6 proven reasons why I think a website is important for your business. 1. […]

A big part of a successful website is copywriting. While images, colour, fonts and graphics all help convey a message, your words are so important in telling your brand story. ⁠Enter the brand voice. What is Brand Voice? Defined by CoSchedule as “the personality and emotion infused into a company’s communication.” Your brand voice is […]

As I catch up on my portfolio of work from 2019, today I’m so excited to share more about the interior decor web design project for Layered Home and Living! Layered Home and Living is a new home decor and furniture retail store in Port Coquitlam BC. The owner, Liliana, was looking for a simple, […]

In 2019, I started the tradition of picking a word of the year for myself. At the time, I was eight months into my business and feeling very much like a newbie entrepreneur. Leads were few and far between. Projects I did book were sporadic and life felt very unsettled. Reflecting on My 2019 Word […]

Back in December, Pantone announced their 2020 Colour of the Year selection to be 19-4052 Classic Blue. Chosen for it’s timeless and enduring characteristics, Pantone picked this colour to bring a “sense of peace and tranquillity to the human spirit, offering refuge” as we enter a new decade. Described as solid, reflective and dependable, Classic […]

A mood board is the first deliverable in any design project. After a design consult, a brand discovery questionnaire and a little Pinterest collaboration, I take your descriptions of your business and translate those words into a visual design direction.⁠ A combination of colours, typography, patterns, textures and images, mood boards pull inspiration together to […]

Today I’m excited to announce the launch of my latest web design project for portrait photographer Marsha Kwasnicki! Marsha is a South Surrey / White Rock photographer specializing in beauty, personal branding and family portraiture. Her style is elegant and emotive, so I really enjoyed the challenge of working with darker tones. Marsha came to […]

If there is one question I hear the most about building a website, it’s this: What is the best website builder for SEO? Is one better than the other or are they all the same? So, today I’m going to give you my take on it and hopefully clear up any confusion. Let’s start with […]

I’ve been working on a few new projects as of late and coming across some really beautiful Google font combinations. Today I wanted to share my current faves with you and how to use them in your next graphic or website design project! For those of you that are new to Google Fonts, it’s a […]

Understanding your ideal client is such an important part of running a business. Without customers, it’s safe to assume your business won’t succeed. So, the better you know exactly who your ideal customer avatar is the better you can help serve them. That being said, at the early stages of any business, it can be […]

Social Media has become a daily habit for most of us. Because of this, an important part of any business marketing strategy is social media. Your ideal customers are using it so how do you connect with them in a meaningful way? Today, I’m sharing 5 tips to help you build an effective social media […]

I’ve been using Later, the Instagram scheduler since I first launched my business in May of 2018. For those of you not familiar with the app, it’s a marketing platform that allows you to schedule all your Instagram content in advance. Since I have been using it consistently for the past year, I thought it […]