Back in December, Pantone announced their 2020 Colour of the Year selection to be 19-4052 Classic Blue. Chosen for it’s timeless and enduring characteristics, Pantone picked this colour to bring a “sense of peace and tranquillity to the human spirit, offering refuge” as we enter a new decade. Described as solid, reflective and dependable, Classic […]

A mood board is the first deliverable in any design project. After a design consult, a brand discovery questionnaire and a little Pinterest collaboration, I take your descriptions of your business and translate those words into a visual design direction.⁠ A combination of colours, typography, patterns, textures and images, mood boards pull inspiration together to […]

I’ve been working on a few new projects as of late and coming across some really beautiful Google font combinations. Today I wanted to share my current faves with you and how to use them in your next graphic or web design project! For those of you that are new to Google Fonts, it’s a […]

Understanding your ideal client is such an important part of running a business. Without customers, it’s safe to assume your business won’t succeed. So, the better you know exactly who your ideal customer avatar is the better you can help serve them. That being said, at the early stages of any business, it can be […]

I’ve been doing a lot of reflecting on values lately – what I stand for, why those things are important and what I want my small business core values to be. One of the recurring themes was around service and how it matters. Be generous, pay it forward, and care more. Give and serve. But […]

One of my favourite go-to places for branding inspiration is Pinterest. In fact, at the start of any branding project, I recommend my clients build their own mood board. What’s a mood board? Well, it’s simply a collection of images that represent the overall look and feel of your business. But, before you get started, […]

How to make a strong emotional connection with your audience – the psychology of branding for your business. Why you need a Brand Identity How do others relate to your business? Just like individuals have personalities, your brand also has personality traits. It is the job of your brand identity – your logo, colours, type […]

To make a positive first impression with your business, your brand must do two things well right from the start. Amy Cuddy, a Harvard Business professor spent 15+ years studying the topic. Her findings are discussed in the book Storybrand by Donald Miller, my latest pickup from the local library. Heads up, this is an […]

Have you ever wondered how a design came to be? I find it fascinating to see what inspired a work of art. I love to hear how a designer can take a word, object or image as a starting off point to creating something so special. Today I hope to inspire you by sharing a […]

One of the hardest jobs of a business owner is finding the people you are here to help. We all have a product or a service but what will ultimately decide our success or our failure is the ability to find the right customers. The secret to attracting those clients is an Ideal Customer Profile. […]