blog

Do you consider yourself to be a thought leader? Thought Leader: defined by Oxford as one whose views on a subject are taken to be authoritative and influential. When I first started my web design business, I launched my blog & email list because all the online experts said that I should. When you don’t know any […]

If you’ve ever been curious what it would be like working with a designer, then today’s post is for you! I’m sharing my complete brand design process from start to finish. From client discovery to the delivery of the final brand style guide & logo files, here’s what to expect when working with me! Brand […]

Have you ever thought about why certain things belong on your website? I’m a firm believer that every element should serve a purpose, otherwise, it’s just clutter! ⁠If you’re selling a product or service, then your website needs to cater to how your customer makes decisions. And not all decision maker types are the same. […]

A couple of weeks ago, I attended a virtual field trip on how to shape your thoughts through poetry with the Napkin Poetry Review. Not only was it fascinating to learn about the benefits of a poetry habit for business owners like ourselves, but I also discovered a big milestone… The simple trunk – a […]

Do you remember when Marie Kondo hit the world by storm and minimalism was all the rage? That was when many of us latched onto the idea that we should own less but better. We waded through piles of clothes, knick-knacks, and kitchen utensils, picking up each one to ask ourselves whether these items sparked […]

This post was originally published on August 19, 2021, and updated on November 29, 2023. In early 2021, I had the dear pleasure of helping London, UK based systems and automation consultant Claire Whittaker with branding & web design. Her business was moving in a new direction and it was time to bring her name […]

Is your website feeling a little stale or outdated? When I build sites for clients, my hope is they will evolve and grow as their business does. So, if you’ve invested in a great website, often a complete overhaul isn’t the answer. There are other ways to make your tired-looking website feel fresh again. Here […]

One of my favourite website pages to design is the contact page. Why? Well, it needs to have all your important contact info yet not be overly cluttered or distracting. It should provide some helpful information and urge visitors to get in touch with you. It’s also a great page to have a little fun […]

As a web designer who uses the word branding constantly, I can totally understand that the word itself can seem like a buzzword. So, today I want to take that buzzword and turn it into your business asset. Think of branding like an iceberg. While the tip of the iceberg is the design we can […]

When I first received Event Planner Kavita Mohan’s inquiry for branding and website design, I was so excited! I knew Kavita’s eye for refined aesthetics combined with my love for graphic design would be a perfect partnership. Therefore, I’m thrilled to share what we created with you today. Wedding & Event Planner Branding The glamourous […]

Colour is an emotional cue. It helps us see, makes us feel & impacts our behaviour. When picking your brand colours, it’s important to consider the qualities associated with them. The goal of branding is to appeal to your ideal clients and establish a connection. Colour is one of the easiest ways to do this. […]

Janelle & I first connected in the summer of 2020. She was looking for someone to design her personal branding in preparation for her book launch and new sexual health program, Reimagining The Talk. Being a mom myself, I was excited at the opportunity to work with Janelle. Today, I’m excited to share what we […]