Are you a small business owner looking to hire a web designer? Finding the best fit for the job can be overwhelming, especially with so many options available. You want someone who not only has the technical skills but also understands your brand and can create a website that feels just right to your audience. […]
Are you struggling to find the perfect website designer for your business? Look no further! In this ultimate guide, we will walk you through the step-by-step process of finding the ideal website designer that matches your specific needs and requirements. Whether you’re a small startup or an established business, a visually appealing and well-functioning website […]
Working with a web designer should be a fun and uplifting experience. It often means you’ve been in your business for a few years and are starting to see great success. You have a clear understanding of your clientele and need a website that hones in on their pain points and desires. You’re ready for […]
Building credibility online is an essential part of marketing yourself as a service provider. Trust is hard to earn when there is a sea of others offering similar services. Proving yourself can take time but there are ways to build credibility on your website and show you’re a trusted advisor. Here’s how: #1 – Media […]
Have you ever thought about why certain things belong on your website? I’m a firm believer that every element should serve a purpose, otherwise, it’s just clutter! If you’re selling a product or service, then your website needs to cater to how your customer makes decisions. And not all decision maker types are the same. […]
Do you remember when Marie Kondo hit the world by storm and minimalism was all the rage? That was when many of us latched onto the idea that we should own less but better. We waded through piles of clothes, knick-knacks, and kitchen utensils, picking up each one to ask ourselves whether these items sparked […]
Is your website feeling a little stale or outdated? When I build sites for clients, my hope is they will evolve and grow as their business does. So, if you’ve invested in a great website, often a complete overhaul isn’t the answer. There are other ways to make your tired-looking website feel fresh again. Here […]
One of my favourite website pages to design is the contact page. Why? Well, it needs to have all your important contact info yet not be overly cluttered or distracting. It should provide some helpful information and urge visitors to get in touch with you. It’s also a great page to have a little fun […]
There’s a lot riding on your Shopify theme. It represents your brand by determining how your store will look and feel. Also, it must showcase your products beautifully and convert your website visitors into paying clients. That’s a lot to do! So, let’s look at how to pick the best Shopify theme for your e-commerce […]
Curious what platform I love to use when building client eCommerce websites? Shopify is by far my favourite pick so today I’d like to share four reasons with you! What is Shopify? Put simply, Shopify is a subscription-based software that makes it simple to set up an online shop. If you own a retail store, […]
Sometimes, a standard contact form just won’t do. No need to search for another form app to embed on your website. Showit form inputs are versatile enough to create an attractive and functional application form. Let me show you how! How to Make a Showit Application Form Using the in-App Form Inputs My client Kim […]
A custom website design or a pre-designed website template – What’s the difference & how to know what’s best for your business? If you’re looking to set up a website, there are so many options and it can be really difficult to choose the best one for you. So today, I’m going to break down […]
We work with ambitious service professionals who are ready to uplevel their brand identity so they can flourish in their businesses. We show style-minded business owners just like you how to connect with your audience through artful branding & web design - all while truly listening to your vision and intuitively bringing it to life.
Welcome to Allora! A bi-monthly digest sharing style and strategy related to branding, web design, and business ownership for graciously ambitious service professionals.