THE VBC BLOG
Design Your Brand With Intention.
Stories and strategies from behind the screen. Branding, websites, and business tips for real estate agents and creatives building a brand with depth.
What a milestone, our very first seasonal lookbook! From humble beginnings working as a showroom assistant, I spent my days in fabric warehouses, pining over patterns, textures, and colours. I worked alongside interior designers, boat builders, and costume designers, quietly envying the VP and purchasers who would spend days curating fabric collections. That early fascination […]
Have you ever felt like you’re putting in all the work but not sure what’s actually moving the needle? That was me not too long ago. I was balancing client projects, marketing, and content creation, but I had no clear picture of what was driving results—or what wasn’t. That’s when I decided to get serious […]
Have you ever thought about what it takes to create a brand that feels like you’ve arrived? That’s exactly what I set out to do for Lorrie Lam, a Toronto-based real estate agent who wanted her visual identity to reflect the quality of her service. By focusing on luxury real estate branding principles, we built […]
Creating a personal brand with purpose is a powerful way to connect with your audience. Since launching Vanessa Bucceri Creative in May 2018, I’ve learned firsthand what it takes to build a business centered around my own image. It’s a journey filled with lessons in vulnerability, the art of storytelling, and, most importantly, the realization […]
Picture this: A visitor lands on your real estate website. They’re greeted by beautiful property photos—though some may be out of their price range, or maybe they’re not the right fit. They see a headshot or team photo with a bio describing your achievements, but it doesn’t say much about what you can do for […]
When Jessica from Cuddles + Care reached out, I could tell right away this was a brand with heart. Her agency supports families during the first year of their baby’s life with expert overnight care — and she wanted her visuals to reflect the same warmth, professionalism, and trust she brings to every client experience. […]
Easter egg website launch strategies are a creative way to boost engagement and get users excited about exploring your new site. By hiding secret links, images, or phrases throughout your website, you can turn a regular launch into an interactive adventure. Not only does this strategy encourage visitors to explore multiple pages, but it also […]
Your website launch is a major milestone for any professional service provider. Whether you’re a consultant, realtor, or accountant, your website serves as both a digital introduction and a tool for engaging with clients. But to make the most of your launch, you need more than just a go-live announcement. You need a well-crafted strategy […]
Are you a small business owner looking to hire a web designer? Finding the best fit for the job can be overwhelming, especially with so many options available. You want someone who not only has the technical skills but also understands your brand and can create a website that feels just right to your audience. […]
Custom branding is more than a logo – it’s a magnetic force that draws your dream clients in. In today’s competitive landscape, standing out from the crowd is essential. Whether you’re just starting or have an established business, custom branding allows you to differentiate yourself from your competitors and connect with your customers on a […]
Are you struggling to find the perfect website designer for your business? Look no further! In this ultimate guide, we will walk you through the step-by-step process of finding the ideal website designer that matches your specific needs and requirements. Whether you’re a small startup or an established business, a visually appealing and well-functioning website […]
Launching a website is such an adrenaline rush. It’s the cumulation of your vision, purpose, creative expression, and hope for connection with your ideal clients. However, it’s easy to get lost in the branding colours, logos, images, and copywriting and completely forget about some of the most critical elements… those legal requirements for websites that […]
It all starts with a vision. One of the first things I establish with my design clients is a clear vision statement for their brand. This brief bio is foundational for everything we create moving forward – and today I’d love to share my brand vision formula with you! The Brand Vision Formula Above everything […]
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Behind the blog
I’m Vanessa. The Founder & Creative Director of Vanessa Bucceri Creative.
We work with ambitious service professionals who are ready to uplevel their brand identity so they can flourish in their businesses. We show style-minded business owners just like you how to connect with your audience through artful branding & web design - all while truly listening to your vision and intuitively bringing it to life.
More About VBC
Your story is more than a collection of property listings. In a world where everyone offers the same MLS search, your website should reveal what truly sets you apart.
My Showit real estate website templates weave together the narrative of who you are and how you elevate the home-buying experience - making meaningful connections that build trust. Yes, we can integrate MLS, but your brand is the star, leading clients to understand why you.
