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5 Design Trends I’m Delighted For In The New Year One of my favourite December pastimes is researching all the forecasted design trends predicted for the new year. Here are my picks for the design trends I’m most looking forward to in 2019! 01. The year of the Serif Font Typography is one of my […]

I’ve been doing a lot of reflecting on values lately – what I stand for, why those things are important and what I want my small business core values to be. One of the recurring themes was around service and how it matters. Be generous, pay it forward, and care more. Give and serve. But […]

One of my favourite go-to places for branding inspiration is Pinterest. In fact, at the start of any branding project, I recommend my clients build their own mood board. What’s a mood board? Well, it’s simply a collection of images that represent the overall look and feel of your business. But, before you get started, […]

Do you ever feel overwhelmed by all the decisions that come with running a small business? Maybe, you’ve wished you could know what your audience needs and wants. Well, I’m here to tell you there is a way – survey your audience! I don’t know about you, but I’ve found that I’m a pretty good […]

How to make a strong emotional connection with your audience – the psychology of branding for your business. Why you need a Brand Identity How do others relate to your business? Just like individuals have personalities, your brand also has personality traits. It is the job of your brand identity – your logo, colours, type […]

This post was originally published on October 2, 2018, and updated on November 29, 2023. In October of 2018, my client Barb and I celebrated the launch of her hair salon website for Colour Tech Hair Studio in Langley, BC. I’m sad to say that her salon is now closed, but there are still some […]

Today, we are going back to basics – website basics! If you’ve never had a website but are looking to launch one and don’t know the first thing about them, then this article was written with you in mind.  So keep reading! Website Basics #1 – A Domain Name The first thing to consider is […]

Today, I’m going back to basics and looking at the one most valuable and powerful thing on your web page – a call to action. The number one rule of web design is every page should end with a strong call to action. What is a Call to Action? A call to action is anything […]

What is a Website Builder? So you’ve decided you need an online home and are on the lookout for the best website builder to meet your needs. The good news is there are so many options to choose from now! The bad news is, how do you decide? Gone are the days when you needed […]

Welcome to the first post in a new series I’m calling the Designer Lingo Series! I’ll break down some common branding and web design jargon. The first term on the list is sitemaps. What is a Sitemap? Simply defined, a sitemap is a list or map of all the pages contained in a website. Sitemaps can […]

As August quickly approaches, I’ve been thinking a lot about where I was this time last year and reflecting on the female business influencers that have made such an impact on my life. So, I thought I would share with you my top 5 list in hopes that you may find some business inspiration from […]

We’ve all been sucked in by online quizzes. You know which ones I’m talking about… The kind that Buzzfeed has dedicated an entire section of their website too. In doing my due diligence and research for this article, I discovered the following truth’s about myself: Fascinating right? Hmm… not so much! But what is fascinating […]