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You’ve launched your website and have a client capturing contact page. All that’s left is a marketing strategy to get web traffic and convert it into leads. Sounds simple enough right? But, how do you actually drive people to your website? If you are like most business owners (me included!), you are probably trying to […]

Client testimonials are an important part of any website. When first impressions matter the most, testimonials effectively demonstrate credibility. They are one of the best ways to build respect by showing your expertise in a relatable way. Since testimonials are so important, let’s look at how to best incorporate them into your web design. How to […]

As a business owner, there are so many places you are expected to show up for your customers. In addition to your website, there is Facebook, Instagram, and Twitter just to name a few. The good news is, if you have a well-branded website, it’s easy to create an Instagram template collection that fits your […]

KMN Events Co. | Event Designer Branding and Website Design I’m so excited to start a New Year with the launch of my latest project – event designer branding and website design for KMN Events Co.! After months of work crafting her brand identity and designing her Showit website, I’m thrilled to see her online […]

5 Design Trends I’m Delighted For In The New Year One of my favourite December pastimes is researching all the forecasted design trends predicted for the new year. Here are my picks for the design trends I’m most looking forward to in 2019! 01. The year of the Serif Font Typography is one of my […]

I’ve been doing a lot of reflecting on values lately – what I stand for, why those things are important and what I want my small business core values to be. One of the recurring themes was around service and how it matters. Be generous, pay it forward, and care more. Give and serve. But […]

One of my favourite go-to places for branding inspiration is Pinterest. In fact, at the start of any branding project, I recommend my clients build their own mood board. What’s a mood board? Well, it’s simply a collection of images that represent the overall look and feel of your business. But, before you get started, […]

Do you ever feel overwhelmed by all the decisions that come with running a small business? Maybe, you’ve wished you could know what your audience needs and wants. Well, I’m here to tell you there is a way – survey your audience! I don’t know about you, but I’ve found that I’m a pretty good […]

Today, I’m taking a look back to the end of summer with my Studio Spotlight September 2018 edition. Studio Spotlight September 2018 – What’s New? Website launch – Art2Detour.com This project was near & dear to my heart. Belle at Art 2 Detour childcare used to watch my son and they still have a special […]

How to make a strong emotional connection with your audience – the psychology of branding for your business. Why you need a Brand Identity How do others relate to your business? Just like individuals have personalities, your brand also has personality traits. It is the job of your brand identity – your logo, colours, type […]

This post was originally published on October 2, 2018, and updated on November 29, 2023. In October of 2018, my client Barb and I celebrated the launch of her hair salon website for Colour Tech Hair Studio in Langley, BC. I’m sad to say that her salon is now closed, but there are still some […]

Today, we are going back to basics – website basics! If you’ve never had a website but are looking to launch one and don’t know the first thing about them, then this article was written with you in mind.  So keep reading! Website Basics #1 – A Domain Name The first thing to consider is […]