Today, I’m going back to basics and looking at the one most valuable and powerful thing on your web page – a call to action. The number one rule of web design is every page should end with a strong call to action. What is a Call to Action? A call to action is anything […]
What is a Website Builder? So you’ve decided you need an online home and are on the lookout for the best website builder to meet your needs. The good news is there are so many options to choose from now! The bad news is, how do you decide? Gone are the days when you needed […]
Welcome to the first post in a new series I’m calling the Designer Lingo Series! I’ll break down some common branding and web design jargon. The first term on the list is sitemaps. What is a Sitemap? Simply defined, a sitemap is a list or map of all the pages contained in a website. Sitemaps can […]
As August quickly approaches, I’ve been thinking a lot about where I was this time last year and reflecting on the female business influencers that have made such an impact on my life. So, I thought I would share with you my top 5 list in hopes that you may find some business inspiration from […]
We’ve all been sucked in by online quizzes. You know which ones I’m talking about… The kind that Buzzfeed has dedicated an entire section of their website too. In doing my due diligence and research for this article, I discovered the following truth’s about myself: Fascinating right? Hmm… not so much! But what is fascinating […]
If you stumbled across my website, chances are you are considering the services of a professional website designer. The Investment Before we chat about IF you should invest in a professional website, let’s talk a little bit about the actual investment. These days it may cost you hundreds to tens of thousands for a professional […]
Today, I’m featuring all things Showit 5, the drag and drop website builder. In fact, I’m such a big fan that I based my entire business around it! I hear you. You’re thinking what’s the big deal about Showit 5, Vanessa? And isn’t it just for photographers? Well, stick around because today I’m listing my […]
To make a positive first impression with your business, your brand must do two things well right from the start. Amy Cuddy, a Harvard Business professor spent 15+ years studying the topic. Her findings are discussed in the book Storybrand by Donald Miller, my latest pickup from the local library. Heads up, this is an […]
I’ve been working on something a little different from my typical web design projects this week. A good friend was launching her nail salon, The Base Coat Nail Boutique, and was looking to step up her Instagram game. She already had a logo and website designed but needed help pulling all the branding together in her […]
I’m so excited to be writing today about the launch of my personal brand Vanessa Bucceri Creative. When designers say it’s hard to design for themselves, I’d have to agree wholeheartedly! While my website and business officially went public on May 31st, 2018, the development of this brand started about a year ago. I was […]
After weeks of slaving away on your website and getting all the details just so, the last thing on your mind may be how to launch your new website. But, I look at it as a great opportunity. At the beginning of your business, this will be the time when you have the most traffic […]
Have you ever wondered how a design came to be? I find it fascinating to see what inspired a work of art. I love to hear how a designer can take a word, object or image as a starting off point to creating something so special. Today I hope to inspire you by sharing a […]
We work with ambitious service professionals who are ready to uplevel their brand identity so they can flourish in their businesses. We show style-minded business owners just like you how to connect with your audience through artful branding & web design - all while truly listening to your vision and intuitively bringing it to life.
Welcome to Allora! A bi-monthly digest sharing style and strategy related to branding, web design, and business ownership for graciously ambitious service professionals.